INOX Launches India’s first 270-degree Panoramic movie watching experience with ScreenX

by Suman Gupta

Mumbai, July 11^th, 2019. The fastest growing multiplex chain of the country, INOX Leisure Ltd (INOX), launched India’s first ScreenX theatre at its multiplex at Inorbit Mall, Mumbai. ScreenX technology offers a panoramic 270-degree movie watching experience to the audience. ScreenX allows the audience to go beyond theme of the traditional movie screen, utilizing a proprietary system to expand select scenes of feature films to the left and right walls on each side. ScreenX is the world’s first multi-projection theatre technology designed to enhance the movie-going experience.

The deployment of ScreenX technology would allow the movie scene to spread beyond the cinema screen on to the left and right walls of the cinema hall and offer a spectacular panoramic  view. While offering a maximized immersive experience, the 270⁰ view would not only amplify the emotional aspect, but also enhance the entertainment value of the content. INOX had signed a deal with CJ 4DPLEX earlier this year to bring the first ScreenX to India.

Alok Tandon, Chief Executive Officer – INOX Leisure Ltd added “Ensuring a great viewing experience for our patrons has always been our foremost priority, which inspires us to continuously reinvent & innovate and bring the best technology for them. Further to this endeavor, we are proud to announce the launch of India’s first ScreenX, which will enable us to offer an unprecedented 270 degree cinema-viewing experience on three walls of the theatre. This new form of storytelling would deliver the narrative in a more convincing manner, leaving the audience breathless. This is a massive milestone in the glorious history of Indian cinemas and we are proud to be the ushers of this new technology.

Theodore Kim, Chief Partnership Activation Officer, CJ 4DPLEX said “CJ 4DPLEX is glad to have partnered with INOX and have opened India’s first ScreenX at INOX, Inorbit Mall Malad, Mumbai to bring Mumbai moviegoers a whole new immersive cinematic experience. ScreenX expands the world of the movie from one screen to three, making it panoramic in nature by allowing the film to occupy 270 degrees & surrounding the audience with the action. We are jointly working with INOX on bringing ScreenX to  many other Indian cities to offer this new movie-going experience to audiences across India.”

About INOX Leisure Limited: INOX Leisure Limited (INOX) is amongst India’s largest multiplex chains with 143 multiplexes and 595 screens in 67 cities. INOX has redefined movie experiences in India making it truly a 7-star experience. Each INOX property is unique with its own distinct architecture and aesthetics. Beyond the normal screens, INOX also has INOX INSIGNIA for the discerning audience or KIDDLES for young patrons or MX4D® EFX Theatre for an immersive experience or the panoramic viewing with ScreenX at select locations. INOX brings the very latest in projection and audio technology with INOX Laserplex, IMAX & INOX ONYX. Some of the key multiplex features include plush micro adjustable leather recliners with a butler on call facility, gourmet meal choices by celebrity chef, designer staff uniforms. For more information on INOX, movie ticket bookings, exciting updates, trivia and trailers, visit www.inoxmovies.com, follow INOX on Facebook, Twitter and Instagram,  and download the official INOX App on iOS and Android.

About ScreenX: ScreenX is the world’s first multi-projection theater technology used within a theatre setting, marking it as the most visually immersive theater experience of CJ 4DPLEX. ScreenX allows moviegoers to go beyond the frame of the movie screen by utilizing a proprietary system that expands images of feature films and pre-show advertising to the left and right walls of the theatre, creating an immersive, panoramic, 270-degree viewing experience. To date, ScreenX has been installed in 229 screens around the world.