INFORMA MARKETS IN INDIA: The New Brand Identity for UBM India

by Suman Gupta

MUMBAI: Informa Markets in India, India’s leading exhibition organizer, the new name for the previously well-established firm, UBM India, recently announced the launch of its new corporate brand identity, logo, and website.  These changes come globally due to the acquisition of UBM by Informa Plc, which is a leading international events, intelligence and scholarly research group listed on London Stock Exchange.

The new branding has been effective since June 2019, with many of the consequences coming into play currently. Following the global format, the newly combined entity in India, Informa Markets in India, has as its core vision and mission the championing of specialist markets and communities, domestically and around the world to trade, innovate and grow through exhibitions, digital content & business intelligence, and conferences & seminars. All communication collaterals of Informa Markets in India will thus reflect this new brand identity.

The intention in creating these changes was to retire the UBM corporate entity so as to truly operate as one business. This has included retiring thehttp://ubm.com website, as well as retiring and rebranding UBM’s branded social media channels, and working towards rebranding offices where the UBM logo appeared in the past. This uniformity will help the brand to grow, expand business, make breakthroughs and take better informed decision, and come up with custom services for specialist’s requirement.

In addition to the entire spectrum of 26 plus shows such as CPhI India & P-Mec India, SATTE, IFSEC, Renewable Energy India Expo, Delhi Jewellery and Gems fair, the combination has brought in new expos such as INMEX-SMM catering to the shipping and maritime industry and the soon to be launched India Health. These shows have always been the prestigious in industry and with this acquisition, will further boost the sectors, increase the services and will mark the growing importance of the trade.

Globally, Informa PLC is structured into five operating divisions, each working deeply in specialist customer markets: Informa Connect, Informa Intelligence, Informa Markets, Informa Tech, and Taylor & Francis. After careful consideration, Informa Plc has entered the UBM global exhibitions markets through its division Informa Markets, a leader in the knowledge and information domain. As a result, all Informa Exhibitions Colleagues and UBM teams, businesses and brands that were part of Global Exhibitions, will now be part of the new Informa Markets identity.