by Suman Gupta
Mumbai, January 2018: Inaugurating you to the 3rd outlet of The American Joint which is nestled in the bylanes of Thane (W) with their earlier outlets rooted in the Capital Building at Bandra Kurla Complex and at Chikuwadi, Borivali (W). The owners are abided by one simple philosophy which is to offer and serve real food intact with real taste. The menu is a sheer mix of Modern American Cuisine & raw Indian flavours. Indeed, a result of what happens when an American Chef meets an Indian “Maharaj” and what follows therein is an array of Indo-American culinary delights.
The restaurant is an endeavor of the Lionslair Ventures Pvt. Ltd., a hospitality management company and has been nurtured and driven by Vishesh Kadakia, Parag Vakil, Manan Mehta & Sahil Sheth. Their aim was to bring the Organic Food Concept to India and launched their first outlet in April 2016 at Bandra Kurla Complex with the next one in March 2017 at Borivali (W). Within few months they realized that their endeavor is slowly catching pace and would need another outlet in the central Mumbai so as to cater the crowd at large. With this thought in mind, the outlet at Panch Pakhadi, Thane came into existence with a couple of changes in their menu, floor space and design.
The Thane outlet heavily showcases an artsy vibe with a strong sense of American pop art being featured all across. This was a conscious decision to keep major elements in white and add quirkiness with a hint of playfulness to the whole space and have a fixed palette of green and yellow accent colors throughout. The interiors also showcase a strong iconography with a deconstructed American flag, logos of the 32 NFL teams, Hollywood posters and a handful of other elements to re-emphasised the American feel at the outlet. All in all the space is casual, relaxed and bright, filled with comfort and delicious food served all day long.
The American Joint shall offer you a blend of classic American plates inspired with characteristic Indian flavors, making sure each dish is prepared with its natural quotient intact and by using 100% Organic fruits & vegetables. The scrumptious food served at The American Joint is vegetarian, with a wide variety of American dishes available. So whether it is an early morning breakfast or a dinner plan, this eatery is a felicitous stop.
So indulge in their divergent dishes which include the In Queso Emergency (a cheesy blend of spicy green chilies & freshly diced tomatoes; served with signature house made corn tortilla chips), Creamy Tomato Basil (creamy, tangy tomato basil soup, topped with grilled cheese croutons), Southwestern Cobb (a south of the border favorite; filled with lettuce, charro beans, bell peppers, cheese, and tortilla stripe. Served alongside a cilantro lime dressing), House Organic Veggie (organic veggies smashed with herbs & spices. Served with spicy harissa aioli; served with fries), Mountain O Nachos (our famous homemade corn tortillas smothered with queso cheese sauce, olives, spring onions, tomatoes, charro beans, and jalapenos), Arrabiata Say What? (our Arrabiata sauce is thick, spicy and luscious), Central Bhaji Park (now your inner foodie doesn’t have to choose between it’s two favorite dishes), Hong Kong Fries (crispy french fries tossed in mandarin style sauce, and tossed with peppers), Cookies n Creme Oreo, Ferrero Nutella Mousse (signature chocolate mousse made with pieces of Ferrero Rocher), Minty Happiness (chocolate chip cookie, mint chocochip ice cream, oreo and chocolate sprinkles).
With such a unique concept and a futuristic approach this is what the owners had to say, “The American Joint is a symbol of entrepreneurial and visionary spirit. It is founded on three basic principles: integrity, sustainability & family. We believe food should be organically grown, humans should eat what works for their body, animals should live in their natural habitats free of fear, and plants should be the majority on this Earth. The closer we are to mother nature, the closer we are to having a happy, healthy and sustainable world. And, our restaurant tries to make a positive impact on the environment in each and every way possible”.
Since the opening of the BKC and Borivali (W) outlets, they have grown as entrepreneurs and restaurateurs. Learnt from their mistakes, and have re-trained their staff, increased their menu and worked tirelessly on improving customer experience. This is not the launch of another location, but instead it is a chance to showcase their loyal customers a new & revamped American Joint with its roots intact.
Details:
Address: Opposite Shripal Complex, Panch Pakhadi, Thane West
Contact no: +91 9833260544
Timings: 12 Noon – 11:00 PM
Get Social:
Website: http://theamericanjoint.com
Facebook: https://www.facebook.com/theamericanjoint
Twitter: https://twitter.com/American_Joint
Instagram: https://www.instagram.com/theamericanjoint
