India’s one of the Biggest Singing Talent Hunt ‘Radio City Super Singer’ returns with the 13th Season

Judged by Padma Shri Kailash Kher for the second consecutive year, Season 13 of Radio City’s Super Singer is set to uphold its legacy with the tagline ‘Ab lagega singing ka naya dose’

 by Suman Gupta

National, 25^th August 2021: India’s leading radio network, Radio City announces the 13th season of its flagship property, Radio City Super Singer, a singing talent hunt that has over a decade entertained millions of Indians. The show will provide one of the biggest podiums to aspiring singers across 39 cities, with auditions kick starting from 25th August to 12th September. Returning with a bang, with the tagline ‘Ab lagega singing ka naya dose’, the legacy of the superhit property continues, with an audition process through IVRS, social media platforms and the Radio City microsite. The finale of Radio City Super Singer 13 is slated to happen virtually on 26^th September 2021 onhttp://radiocity.in.

Sensational singer Kailash Kher is all set to return as a judge for the second consecutive season, and mentor yet another set of budding singing talent in the country, preparing them for stardom through the show. The audition process is set to shortlist 5 talented candidates from the Hindi, Tamil, Telegu and Kannada speaking regions respectively this year, to make way for a super grand finale that will be streamed on 26th September on http://radiocity.in,post which the final winner will be selected by Kailash Kher and through public voting.

Commenting on the launch of the 13th edition of Radio City Super Singer, Radio City’s Chief Executive Officer, Ashit Kukian, said, At Radio City, we have always managed to captivate the pulse of our audiences with innovative content that’s capture the nation’s imagination through radio’s creativity. With Radio City Super Singer, we have committed ourselves to presenting the best singing talent in India who we believe will create a mark in the music industry, as demonstrated by our past winners. With a reach of millions through the years, Radio City Super Singer remains one of our most successful properties, and a national benchmark for talent shows and we are elated to uphold its glorious legacy with yet another stellar season. This year, we have strategically grown in the virtual domain amidst the pandemic, as a brand that believes in constantly evolving and adopting to do what it does best – entertain our countless loyal listeners. Season 13 is all set to be grander than ever, and a celebration of good music, staying true to its tagline, ‘Ab lagega singing ka naya dose, Radio City Super Singer 13 par’. We remain grateful to our listeners across the country, our sponsors for their faith in our tent pole property.”

Speaking about his excitement to judge yet another season of Radio City Super Singer, Kailash Kher said, “It is an absolute pleasure to return once again as a judge on Radio City Super Singer, a show that truly celebrates the love of good music. I had a great experience mentoring the best budding talents in India, in season 12 and am thrilled to help in the discovery of sensational new voices yet again. The talent that we have nurtured and encouraged through this podium is as diverse as India itself! I look forward to interacting with the immensely gifted singers of young India once more, as I reunite with Radio City to ring in Season 13 of the superhit show, for our countless loving fans.”

It is one of the country’s most successful radio property and has served as launch pad for several singing superstars over the years, such as Harjot Kaur, Bharti Gupta, Manya Narang, Juilee Joglekar among others. The most awarded activity executed by a network of radio stations, the property, is the recipient of the prestigious national and international awards. Radio City Super Singer 13 will promoted extensively across print, radio and Radio City’s social media handles. Auditions are now open for all and aspiring contestants can log on to https://www.radiocity.in/radiocitysupersingerto register and participate.

About Radio City:Radio City, a part of Music Broadcast Limited (MBL) is a subsidiary of Jagran Prakashan Ltd. Being the first FM radio broadcaster in India and with over 20 years of expertise in the radio industry, Radio City has consistently been the number one radio station in Bengaluru and Mumbai with 24.8% and 15.1% average listenership share respectively. (Source: RAM Data, TG: 12+ Period: Week 1, 2013 to Week 24, 2021). Radio City Delhi ranks #3 with 12.6% average listenership share (Source: RAM Data, TG: 12+ Period: Week 1, 2019 to Week 24, 2021.

Music Broadcast Limited currently has 39 stations across 12 states, comprising 62% of the country’s FM population. Radio City reaches out to over 69 million listeners in 34 cities covered by AZ Research 2019 (Source: AZ Research Report). The network provides terrestrial programming along with 17 other web-stations, through its digital interface, http://www.radiocity.in

Radio City has spearheaded the evolution of FM radio by offering content that is unique, path-breaking and invokes city passion amongst listeners with its brand philosophy of “Rag Rag Mein Daude City”. The network introduced humour and the concept of agony aunt on radio with Babber Sher and Love Guru respectively. It also initiated Radio City Freedom Awards, a platform to recognize independent music and provided a launch pad to budding singers with Radio City Super Singer, the first singing talent hunt on radio.

Radio City bagged 85 awards across national and international platforms like Golden Mikes, India Radio Forum, New York awards, ACEF awards etc. in FY 2019-2020. Radio City has consistently featured for the 7th time in ‘India’s Best Companies to Work For’ study conducted by Great Place to Work Institute. Radio City has also been recognized in ‘India’s Best Workplaces for Women – 2019’ and has ranked amongst the Top 75 organizations on the list. In 2020, Radio City ranked 4th in ‘Best Large Workplaces in Asia’, according to the GPTW survey.