India logs into Tata’s super-app, Tata Neu Customers get exclusive access to NeuPass, a powerful yet simplified rewards program that offers unmatched benefits

by Suman Gupta

Mumbai, April 2022: Tata Digital unveiled its much-anticipated super-app Tata Neu, today. The super-app from the group seamlessly blends product commerce, service commerce and financial services into a consumer-first, future-ready, integrated experience.

From fashion to finance, gadgets to groceries, hotels to health, and tech to travel, Tata Neu brings together diverse offerings, combining the power of various consumer brands of the Tata Group to deliver a superior experience. Tata Neu is a one-stop destination for all consumer needs. The super-app also offers a suite of financial offerings including UPI, bill payments, loans and insurance.

Tata Neu creates deep value for consumers with its powerful yet simplified rewards program – NeuPass. Members earn 5% NeuCoins or more every time they shop, dine, or travel via Tata Neu. 1 NeuCoin equals ₹1, and consumers enjoy limitless freedom to earn NeuCoins on all categories, and spend these NeuCoins across any category. NeuPass members will enjoy several benefits like free deliveries, exclusive offers, built-in credit line, early access to product launches and brand-specific privileges.

On the Tata Neu launch, N Chandrasekaran , Chairman, Tata Sons said, “The Tata Group is focussed on transforming businesses for the digital world, and in the consumer context, bringing them together into a unified platform that offers an omnichannel experience. With Tata Neu, we are focused on making the lives of Indian consumers easier. The power of choice, a seamless experience, and loyalty will be at the centre of Tata Neu, delivering a powerful One Tata experience to Indian consumers.”

As the Tata Neu app goes live today in New Delhi, Chandrasekaran said, “It makes me proud to see so many of our trusted and loved brands on the Tata Neu platform already, and Vistara, Air India, Titan, Tanishq, Tata Motors soon to join.” When asked if users having apps like BigBasket, 1mg and Air India will have to uninstall them and install the superapp or the existing apps would automatically integrate into the new app, a Tata Digital spokesperson said, “The ecosystem will evolve over time, but currently all these apps will continue to be business as usual.”

Pratik Pal, CEO, Tata Digital said, “The journey of Tata Neu has begun with a cumulative consumer base of 120 million users, 2,500 offline stores, along with an 80 million app footprint across our digital assets. We have over a dozen category leading consumer brands ranging from electronics, fashion, travel, hospitality, groceries, pharmacy and financial services. We believe that with Tata Neu, we will create a highly differentiated consumer platform.”

“The Indian digital ecosystem is poised for massive growth over the next decade, with radically new consumption patterns and behaviour in every category. We will witness unprecedented levels of digital transformation that will be heavily influenced by the customer. We are deeply committed to participate in and shape that transition, by pioneering new business models, and delivering unique solutions to the market”, said Mukesh Bansal, President, Tata Digital.

The super-app offers one of the most comprehensive selection of products and services in the Indian market. Tata Neu is currently home to several brands including AirAsia India, bigbasket, Croma, IHCL, Qmin, Starbucks, Tata 1mg, Tata CLiQ, Tata Play and Westside. The app will continue to grow as more brands and categories get onboarded. The Tata Neu app is available on Android, iOS platforms and TataDigital.com.Ends