ICICI Lombard launchesBeFit – brings unique cashless OPD and wellness combination to customers

by Suman Gupta

• All-inclusive offering with a digitally enabled health ecosystem which is integrated to bring more than 11,000+ doctors across 20cities

• The pharmacy service provides with express service, i.e. medicine delivered at home within 60 minutes and lab tests both at home and centre visit

• Offers 24 x 7 consultations (tele and virtual) by our panel of expert doctors

• Benefit of doctor consultations, pharmacy expenses, diagnostics tests and minor medical procedures, Physiotherapy sessions, preventive healthcare and a host of other value-added services on a cashless basis

Mumbai, October,2021:The COVID pandemic has made us pay more attention to healthcare. While a lot has been said about the medical infrastructure related issues, anarea that has not received much attention pertains to the challenges people face with regard to day-to-day medical problems. Further, as the pandemic has shown, many of us have fallen behind our fitness regime with easy to access facilities such as parks, jogging tracks, gyms, swimming pool etc. becoming inaccessible. For a country that witnesses over 60%* of spends being paid out-of-pocket for regular medical expenses, not much has been done in this area.

To address this issue, ICICI Lombard, one of India’s leading private general insurance companyhas introduced a unique solution – BeFit (serviced through its ILTakeCare app).  It provides customers with the benefits of OPD services i.e. doctor consultation, pharmacyand diagnostics services, and physiotherapy sessions in a cashless manner. What more, the solution empowers them to benefit from a host of wellness services. As good health and immunity gain importance, this comprehensive solution will come in handy now more than ever.

The BeFit solutionwill offer customers coverage for their complete OPD requirements, on a cashless basis. Customers can avail an array of coverage across physical and virtual consultation by general, specialist and super-specialist doctors as well as physiotherapy sessions. Catering to the other out-of-pocket expenses, the BeFitoffering covers pharmacy and diagnostics services related expenses as also those related to minor procedures that do not need hospitalization.

ICICI Lombard’s BeFitbenefit along with the standard health insurance policy will provide the policyholder with 360-degree support that they require.

Launching the new solutionSanjeev Mantri, Executive Director, ICICI Lombard General Insurancesaid, “The COVID pandemic has made consumers realise that health insurance does not end with having acover just for hospitalization expenses. What is equally important is to have a solution that encourages the practice of good health on a day-to-day basis. Our new BeFitsolution addresses this part as it provides cashless and contactless solutions to customers wanting to stay fit and address their medical problems at a nascent stage, without having to reach the stage of hospitalization. This comprehensive offering provides a digitally enabled health ecosystem which is integrated to bring more than 11,000+ doctors across cities. The pharmacy service provides with it express service, i.e. medicine delivered at home within 60 minutes and lab tests both at home and centre visit. The product also offers 24 x 7 consultations (tele and virtual) by our panel of expert panel of doctors. And last but not the least, all these benefits pertaining to preventive healthcare such as health check-ups, health risk assessments, diet & nutrition counselling sessions and even chat and e-counselling are available to all our customers. In a nutshell, the solution fits perfectly into our umbrella of comprehensive health insurance proposition, thereby providing an end-to-end solution to our valued customers.”

As part of the wellness offering, customers can look forward to an exciting rider well-being programme that reward customers for their healthy behaviour through discounts on renewal premium and access to some exciting deals and discounts on the IL TakeCare mobile app. True to ICICI Lombard’s commitment towards promoting health and wellness, BeFit is a comprehensive offering and its benefits go beyond covering OPD and preventive healthcare by incentivising a healthy lifestyle. Currently, the rider is launched in 20 locations namely, Mumbai, Delhi NCR, Hyderabad, Kolkata, Pune, Bangalore, Chennai, Jaipur, Nashik Bhubaneswar, Ahmedabad, Nagpur, Indore, Vishakhapatnam, Surat, Chandigarh, Lucknow, Bhopal, Dehradun, Raipur and will expanded in other geographical locations in the next few months.

ICICI Lombard General Insurance Company Ltd.

We are one of the leading private sector non-life insurers in India. We offer our customers a comprehensive and well-diversified range of products, including motor, health, crop, fire, personal accident, marine, engineering and liability insurance, through multiple distribution channels. More details are available at http://www.icicilombard.com.