ON EMBARGO UNTIL 10th April 12 NOON
A Shot of Mumbai
Huemn collaborates with Royal Enfield on collection inspired by the Hunter 350
Mumbai, April 10, 2024: Marking an exciting fusion between the worlds of motorcycling culture and high street fashion, creative powerhouse Huemn has inked a unique collaboration with Royal Enfield- creators of iconic motorcycles – to introduce ‘A Shot of Mumbai’ – a vibrant collection of apparel and helmets inspired by the Royal Enfield Hunter 350.
As the muse of this first-time collaboration, the Hunter DNA is evident across a collection of avant-garde designs synonymous with the Huemn aesthetic. From electric blues and fiery reds to an array of peppy hues, each design echoes the soul of Mumbai and the kaleidoscope of art and energy that it is.
‘A Shot of Mumbai’ symbolises the spirit of exploration and a venture into unchartered territories whether it’s personal style or the pursuit of life on two wheels. Evoking the dynamism of Mumbai, a city renowned for its bustling streets and magnetic culture, the collection also serves as an ode to this vibrant metropolis.
Commenting on the launch, Mohit Dhar Jayal, Chief Brand Officer, Royal Enfield, says “At Royal Enfield, we’re constantly working with talented, like-minded brands that have design at their core. This collaboration with Huemn celebrates our shared passion for creativity, self-expression and a disruptive sense of style. Our mission is to invite new riders and subcultures into our ever-expanding community; and with the Hunter 350, we’ve been able to do that exceptionally well. The Hunter 350 offers all the intense flavours of pure motorcycling, packed into a fun, stylish, new machine that appeals to millennials and GenZ across the globe.”
Pranav Misra, Co-Founder & CEO of Huemn, added, “Partnering with Royal Enfield has been an incredible journey of creative explorations. The Hunter 350 exudes a distinct personality that we’ve fused into the Huemn aesthetic. The result is a collection that mirrors the dynamic and vibrant soul of both brands and represents a crossover of worlds that speaks to the modern explorer and celebrates individuality.”
Ever since its launch, the Hunter 350 has come to redefine urban exploration. Undoubtedly, the most popular motorcycle launched in the mid-size motorcycle segment in the last two years, it has emerged as the preferred choice for young riders today. With the Royal Enfield character embedded into a fresh, appealing compact design, the Hunter 350 has been instrumental in bringing in a new set of consumers–especially GenZ and millennials–into the Royal Enfield fold, and its growing acclaim is a strong testament that it is doing just that. With its pure motorcycling spirit, and unmissable elements of vibrance, energy, and authenticity, this motorcycle has ushered in a unique sub-brand of its own under the Royal Enfield banner.
Dropping on April 10, 2024, the collection’s T-shirts, hoodies and denim will be available athttp://www.huemn.in, and the helmets will be available exclusively at Royal Enfield online store athttps://store.royalenfield.com/.
About Royal Enfield:The oldest motorcycle brand in continuous production, Royal Enfield has created beautifully crafted motorcycles since 1901. From its British roots, a manufacturing plant was established in Madras in 1955, a foothold from which Royal Enfield spearheaded the growth of India’s mid-sized two-wheeler segment. Royal Enfields are engaging, uncomplicated, accessible and fun to ride; a vehicle for exploration and self-expression. It’s an approach the brand calls Pure Motorcycling.
Royal Enfield’s premium line-up includes the Hunter 350 roadster, Meteor 350 and Super Meteor 650 cruiser, Shotgun 650, Interceptor 650 and Continental GT 650 twins, the all-new Himalayan adventure tourer, the Scram 411 ADV Crossover, the iconic Bullet 350 and Classic 350. Riders and a passionate community are fostered with a rich profusion of events at a local, regional and international level. Most notable are Motoverse (previously Rider Mania), an annual gathering of thousands of Royal Enfield enthusiasts in Goa, and Himalayan Odyssey; a yearly pilgrimage over some of the toughest terrain and highest mountain passes.
A division of Eicher Motors Limited, Royal Enfield operates through more than 2000 stores across all major cities and towns in India and through nearly 850 stores in more than 60 countries around the globe. Royal Enfield also has two world-class technical centres, in Bruntingthorpe, UK, and in Chennai, India. The company’s two state-of-the-art production facilities are located at Oragadam and Vallam Vadagal, near Chennai. Across the world, Royal Enfield has five modern CKD assembly facilities in Nepal, Brazil, Thailand, Argentina and Colombia.
About HUEMN:HUEMN (pronounced: human) is a ready-to-wear fashion label that is homegrown in India. With a product line of contemporary, handcrafted, unisex clothing, the label creates relevant fashion that is informed by the social, political, cultural landscapes of our times.
HUEMN has won multiple accolades for their work including the Vogue India Fashion Fund 2017 and Vogue.
Forces of Fashion 2023 winner, Elle style awards; consecutive GQ style lists and Grazia most influential; and also the Elle Award for Luxe daywear for being one of the first labels worldwide to introduce athleisure. HUEMN won the Vogue Talents award 2019 and went on to showcase its SS19 in Milan, supported by Vogue Italia. Appreciated by Fashion giants like Hypebeast, HUEMN is written about in WGSN SS’19 forecast as one of four ‘mass global influencers of the future’; HUEMN was also a part of CII’s core group task force for luxury, representing the Indian fashion industry in the year 2018 and 2019.
HUEMN’s biggest influence is the human mind and the power it wields, and also How it provokes the evolution of our culture and communities. The visual language has always been provocative and an effort to understand the desires of the customers and to educate the masses with an idea of whose time has come. Hence, over the years HUEMN was a part of multiple campaigns and collaborations.
