by Suman Gupta
National, January, 2018: HIL Ltd., India’s leading and Asia’s most trusted building material company, today announced its first association with the Indian Premier League (IPL) by partnering with Chennai Super Kings (CSK) which is making a comeback after two years. As a part of this engagement, all the CSK players’ uniforms will carry HIL company logo and its Super brands Birla Aerocon and Charminar logos.
With this association, the company aims to boost its reach amongst its consumers, dealers and influencers. The company aims to become a game-changer by strengthening the brand’s commitment towards building a dream nation with innovative products. While quality of products is a prerequisite for progressive growth for HIL, it will be driven by diversification and enhancement of its products. The association will highlight HIL as a one-stop solution provider for all building requirements for modern construction.
Commenting on the association Mr. Dhirup Roy Choudhary, MD & CEO, HIL Limited, said, “We are excited to partner with Chennai Super Kings, which has emerged as champions over the years and look forward to the upcoming IPL season in 2018. The team is known for its performances and consistency, and HIL complements all of this. We truly believe both the teams, HIL and CSK are champion brands, and this association is an exciting platform to establish the same. We are confident that it will bring in a new wave of awareness for HIL and its products and provide a fresh take to evolve the market for HIL. We wish the teams all the luck and look forward to an exciting season of the league.”
“We are glad to join hands with HIL as both of us have synergies of being innovative, passionate and trendsetters. HIL has some of the iconic brands like Charminar and Birla Aerocon under their ante, just the way we have Dhoni, Suresh Raina and Jadeja in our team. Our aim has always been to enhance the experience of our fans and supporters. We believe that this will mark the beginning of a long and fruitful journey for both organizations and help both brands expand its reach” said the spokesperson from Chennai Super Kings.
This investment is supported by the launch of its ingenious product, the non-asbestos roofing solution – Charminar Fortune and expansion of their PVC pipes and fittings business. Chaminar Fortune is manufactured by using an advanced autoclaving technology and the asbestos-free roofing sheet provides to consumers a solution, which is eco-friendly, long lasting and durable due to its high impact strength, good dimensional stability, light weight, sound and thermal insulated, fire resistant and low drying shrinkage characteristics.
About HIL : Established in 1946, HIL Limited is a flagship company of the CK Birla Group. Being World’s largest manufacturer and seller of fibre cement roofing, HIL Limited offers comprehensive building solutions. Since last 70 years, the company has achieved market leadership by developing and marketing advanced, high quality, innovative, more sustainable products for the building materials industry. HIL has two major brands- Birla Aerocon and Charminar. The company boasts of 20 state-of-the art manufacturing facilities, reiterating its commitment to innovation through a dynamic R&D facility, offering products that are affordable, strong and durable. Having pioneered in green technology keeping in mind the paradigm shift to green building materials almost a decade ago, the company stands out with its signature True Fit technology that has created a benchmark in the piping industry. The company is committed to health and safety practices, which is reflected through its vast range of products that are environmentally viable and conducive. Given its strong emphasis on customer centricity, HIL Limited also ensures a widespread reach through an extensive sales and distribution network spread across the country, with a representation in all the states. Its strengths are truly its employees, loyal dealers and satisfied customers.
