by Suman Gupta
With a 20% increase in y-o-y demand, India now ahead of China by several International brands
Will sustain 15% growth in a conservative scenario | Can go upto 30% in some categories
The 12th edition of HGH India commenced today at the Bombay Exhibition Centre, Goregaon. Being India’s most popular trade show for the Home and Houseware sector, it was inaugurated by Mr. Alessandro Liberatori, Trade Commissioner / Director of the Italian Trade Agency, New Delhi, Mr. Atul Shah, Spokesperson of BJP Maharashtra along with Mr. Arun Roongta, MD, HGH India. The show will culminate on 16th December 2022 and will be back with its 13th edition in July 2023, at the same venue. With over 100 new exhibitors amongst 400 brands and manufacturers exhibiting from all over India and 30 other countries, HGH India 2022 Spring/Summer edition is all set to unveil many new products and new suppliers across home textiles, home décor, home furniture, houseware & gifts categories.
HGH India has always acted as facilitator and catalyst of business growth and specific categories with high potential in the Indian market. Continuing these efforts for the benefit of both exhibitors and serious trade buyers, the 12th edition of HGH India will once again lay focus some specific categories with vast untapped business potential. These are World of Sleep, Home Furniture, Smart Kitchen, Wall & Windows and Kids’ Home.
Mr. Arun Roongta, MD, HGH India said, “An overwhelming response from retailers to the introduction of the new Spring/Summer season for sourcing by HGH India indicates the growing maturity of the Indian market for home products. With 20% increase in year-on-year demand, India is now considered the most lucrative market in the world, ahead of China, by several international brands and Indian exporters of home textiles, furniture, decorative accessories, and houseware products. With favourable demographics and increasing spending on their homes by consumers, the next decade will clearly belong to India. Market will sustain a minimum growth of 15% in a conservative scenario, which can go upto 30% year on year in some categories like wallpapers and kids’ home categories. Even mature categories like bed sheets will continue to grow at 12-15% yoy for the next decade. HGH India will continue to act as a catalyst to this evolving business opportunity for players across the value chain in home categories.”
Amongst major firsts, the Italian national pavilion will have physical presence of 9 exhibitors under the aegis of Italian Trade Agency (ITA), who will showcase their well-designed range of home furniture, wooden flooring, wallpaper, interior concepts, and exquisite decorative accessories. Their primary objective is to identify their long-term business partners in India in form of distributors, brand representatives, franchisees, importers, architects & interior designers. “India and Italy’s bilateral trade relations have been excellent and have grown by 44%, which is further estimated to reach total trade equalling 15 billion Euros by the end of 2022 which will be the highest ever. Italy is the 4th largest supplier of furniture to India, which is the fastest growing economy. Our participation in December 2021, was in the form of a Catalogue Display from 6 Italian companies, having a space of just 18 Sq. mtr. This time around we are covering an area of 137 sq. mtr having an Italian national pavilion with the participation from 9 Italian companies. Therefore, we are very upbeat regarding our participation and the Indian market as a whole”, said Mr. Alessandro Liberatori, Trade Commissioner / Director of the Italian Trade Agency, New Delhi
Handicrafts, Handloom and Cottage sectors have been one of the biggest beneficiaries of HGH India, finding a long-term gateway to India’s national market. More and more of such small manufacturers are getting connected to well-established offline and online retail chains year after year. Over 70% of the 37,000 serious trade buyers from 550 cities and towns across India have made HGH India part of their annual calendar for sourcing, trends, and market information. Of the top 100 retail chains and distributors in India in the home category (including offline & online retailers), 95% visit HGH India regularly. Over 90% of HGH India visitors are senior decision makers. Besides, trade buyers from about 28 countries, primarily emerging markets in Asia and Africa too have been visiting HGH India regularly, creating an untapped export potential for Indian products in the categories of home textiles, home décor, houseware & gifts.
Over the last one decade, HGH India has not only grown in size and stature, but has delivered consistently good business results to its exhibitors and visitors. Today, this trade show is recognised in India and globally as an effective window to the Indian domestic market connecting its exhibitors with over 36,000 serious trade buyers from over 500 cities and towns across India. Exhibitors at HGH India include well-known international and Indian brands, designers, large manufacturers, MSME units, importers, and exporters. From market leaders and topmost Indian brands to multinational players from 32 countries across continents have been exhibiting in HGH India regularly.
