MDF PROMOTES SHAH RUKH KHAN STARRER MOVIE ‘ZERO’ AS PART OF ITS GREAT DECEMBER CAMPAIGN
Customers get a chance to ‘Shop at Mumbai Duty Free but Pay Zero’
by Suman Gupta
December 2018 – Creating unique and unforgettable experience for Mumbai International travelers, Mumbai Duty Free associated with Red Chillies Entertainment for their upcoming movie ‘Zero’. Providing yet another exciting in-store Bollywood experience, customers get a chance to win exclusive movie merchandise & movie tickets and a few lucky winners gets a chance to meet the star cast of the movie, Zero.
The campaign was launched by Shah Rukh Khan himself at the Mumbai Duty Free store on 5th December 2018.
The movie promotion is a part of Big December Campaign -The Great Duty Free Sale, where daily few lucky customers will win Free Shopping Gift Cards for Mumbai Duty Free – paying zero for their purchase at the store.
December being the month of celebration, we conceptualized to share the excitement and joy with our customers, giving them various forms of additional value, be it in the form of free gifts, discounted movie tickets, chance to meet the superstars of Bollywood or free shopping vouchers.
To promote the association, the stores were lavishly dressed with larger than life movie posters, life size cut outs of the star cast, movie theme-based visual props and LED in-store signages.
Talking about the association, Manishi Sanwal, CEO Flemingo Travel Retail Ltd. said, “We at Mumbai Duty Free strive to deliver new and unique shopping experiences to our customers and an association with Bollywood helps add an extra scoop of excitement to the mix. In pursuit of our ongoing endeavor to provide best value to shoppers, we are giving free shopping vouchers to few lucky customers daily for the entire month of December, aiding them to spend Zero for their shopping’.
About Flemingo Travel Retail Limited: Flemingo Travel Retail Limited, incorporated under the provisions of Companies Act, 1956, is now a subsidiary of Flemingo Group. The company operates retail outlets of core concession, one of Indian Gourmet Food, one of Electronics, select retail outlets for Luxury and Fashion Brands at T2, Mumbai International Airport and few Luxury and Fashion outlets at T3, New Delhi International Airport. Owned by Flemingo group, the company has a strong expertise of managing multiple duty free businesses and a thorough understanding of managing retail, logistics, legal and compliance issues in India.
