by Suman Gupta
- The company is rolling out its national campaign offering consumers an exchange bonus of Rs. 6000 over and above the market value of any two-wheeler
- With 45% share of the country’s electric two-wheeler market, the company leads India’s electric mobility revolution
New Delhi, February, 2019: In line with the Government’s thrust on promoting electric two wheelers, Hero Electric, country’s largest seller of electric scooters has announced a unique program to encourage the owners of old and rickety petrol two wheelers to switch to electric scooters.
There are at-least 5 crore very old and highly polluting, petrol guzzling two wheelers still running on the Indian roads that are either unsalable or can be sold near a scrap value. Such vehicles have pollution levels much higher than Bharat 4 bikes these days and consume twice the petrol for the same distance. Hero is offering flat Rs. 6000 over and above the market value of such two wheelers to motivate them to get rid of their rickety contraptions and switch over to brand new E bikes that not only are much more economical to run but also come with a 3 years warranty on the bike and battery. This translates to a straight saving of Rs. 70,000 on the petrol and the maintenance of bike that the customer would have spent on his old bike. The emission reduced by switching one such old bike is equal to planting two full grown trees!
To provide impetus to the masses for the uptake of EVs, Hero Electric is also rolling out its national campaign to establish consumer connect in over 20 cities, including Delhi, Pune, Jaipur, Chennai, Rohtak, Hyderabad, Bangalore and Lucknow. The nationwide campaign is being launched from the first week of February and aims to promote the benefits and usage of electric two-wheelers. Under this promotional drive, the company will be activating residential complexes, markets, malls, schools & colleges and corporate institutions to create local touchpoints with the consumers.
Speaking on the development, Mr. Sohinder Gill, CEO – Hero Electric Vehicles Pvt. Ltd. said, “India is at the cusp of evolving into one of the world’s fastest growing economies. To propel on this notion further, we need to rapidly adapt the electrically powered vehicles which will play a critical role in the future. Hero Electric is not just championing green transport mobility but also supporting the Government’s vision to fast track EV adoption in India.”
Hero Electric has a Pan-India network of more than 450 touch points across the country and is leading a revolution in electric mobility with over 300,000 happy customers. The company strives to provide an ecological and a socially responsible platform with the objective of making the country greener and believes in ‘Zero pollution’ transportation in the country through its wide range of Electric Vehicles.
About HERO Electric :A pioneer and market leader in the Indian electric two-wheeler industry with its state-art-manufacturing facility at Ludhiana and Corporate office at Delhi, HERO Electric entered the electric two-wheeler segment after an extensive research. HERO Electric is the leader in its category and strives to provide an ecological and a socially responsible platform with the objective of making the country greener.
