by Suman Gupta
Features Sustainability Torchbearers Kirti Poonia, Rameshwari Seth and Elsie Gabriel
Perfectly Timed to World Environment Day
National, June 7, 2022: Her Circle, a platform devoted wholly towards women, through engaging content in the digital world, hosts India’s First Carbon-Neutral Cover Photoshoot. With a larger goal to uplift, empower and provide a safe space for women, the team stands committed to building awareness for the cause of sustainability. Backed with the mantra ‘go minimal for maximum impact’, the team curated a sustainability-themed photoshoot, perfectly timed to World Environment Day.
The outcome of the shoot shines a light on sustainability solutions. From featuring sustainability trailblazers to the choice of location; and from styling–makeup-catering; to the mode of travel, each element was passed through the filters of sustainability.
The endeavour of the shoot was clear – make fashion a sustainability cause. In a world crippled by global warming and where fashion and lifestyle choices directly impact the environment, sustainability is not just a trend to join, but rather a personal responsibility through unconventional creative imaginations and executions.
Featuring in the very special edition are three trailblazing women on the digital cover, who walk the talk and lead by example. Kirti Poonia, the champion of circularity fashion; Rameshwari Seth, Vegan, a clean beauty entrepreneur, and Elsie Gabriel an award-winning environmentalist. Each of these ladies follows the three R’s – reduce, reuse, and recycle. Each, conscious to consume less than the planet can replenish.
Facts of the uniquely curated shoot:
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Keeping travel time minimal, the shoot was held in Mumbai at a beautiful eco-friendly home, made of brick and stone walls and energy-efficient design. From eco-friendly and biodegradable cutlery to reusable bottles and garbage segregation, responsible choices were made at every step
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Only certified cruelty-free, organic makeup products with no heating tools were used
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All outfits were sourced from sustainable fashion brands like The Right Cut, Okhai, Studio Maikai, Doodlage, The Summer House, Eka, Baka Jewelry, Noupelle, No Nasties, Saphed, and Angana Nanavaty
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Shoots were scheduled early morning ensuring optimal utilization of natural lights. No artificial lights are used by the photographer, Anai Bharucha who is an expert in natural and organic photography
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The catering was done by a home chef Mathilda Fernandes living within a kilometer’s radius, the menu was vegetarian, nutritious, and light
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The cover images have been kept raw and organic, without resorting to image-enhancing software and filters
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To ensure net-zero impact and balance out even the most minimal carbon footprint that the team may have generated during the process of this cover shoot, Her Circle has planted 100 trees through a tree plantation initiative via Sankalptaru