by Suman Gupta
Mumbai, February :To celebrate the cricket frenzy in India, renowned energy drink brand HELL ENERGY gave its loyal fans the chance to ‘meet and greet’ ace cricketer Shardul Thakur, by picking up a HELL Cricket Crazy can as they cheered their team during the last Cricket World Cup in 2023!
Cricket and HELL ENERGY loyalists across the nation participated in the contest and the lucky winners received their ultimate prize at the ‘meet and greet’ with Shardul Thakur on 20th February, 2024. The winners have been excitedly waiting for the opportunity to meet their cricket idol, click memorable pictures and even ask questions!
HELL ENERGY, one of the world’s most renowned energy drink brands, has always been as committed to expanding support for sports teams as it has been to dominate the can segment for energy drinks. In light of India’s spectacular performance at the 2023 Cricket World Cup, it launched its limited edition energy drink, HELL Cricket Crazy, and roped in Shardul Thakur and Mohammad Shami as its brand ambassadors.
Shardul Thakur, an Indian international cricketer is known and loved by his fans for his exceptional skill and contributions to the Indian national cricket team. The chance to meet their hero is sure to be an experience of a lifetime for the fans! Expressing his excitement about the cooperation with the renowned enegy drink brand, Shardul Thakur said, “I am thrilled to be associated with a global brand like HELL ENERGY that is as enthusiastic about sports as I am. They have been a great companion for the team throughout the championship and I look forward to meeting the winners of the special contest!”
Mr Unnikannan Gangadharan, HELL ENERGY India, Country Head said, “We are proud to bring the cricket heroes of India a little closer to their fans. We have always supported sports through numerous partnerships and encouraged the deep connect that it brings amongst the fans. We are big fans of the flair, talent and dynamism that young players like Shardul bring to the sport and are glad to have him in the HELL team!”
About HELL ENERGY:HELL ENERGY is among the world’s most dynamically growing FMCG brands. HELL ENERGY was founded in 2006 as a family-owned company and still operates under the same ownership today as a “mom and pop multi-national company.” The brand became Hungary’s market-leading energy drink within a record amount of time, thanks to its exceptional products, effective sales strategy and unique marketing solutions, the brand is present over 50 countries around the world, being the market leader in e.g. Bulgaria, Romania, Bosnia and Herzegovina, Slovakia, Croatia, Greece and Cyprus as well. Since 2017, the corporation produces its own packaging material in its own aluminium can factory, called QUALITY PACK, equipped with the most up-to-date technology. Providing the consumers their favourite energy drink in aluminium that’s 100% recyclable, infinite times. The world’s first energy drink entirely powered by A.I. has been developed by HELL ENERGY. Design, recipe, tasting and meticulous taste evaluation, predictive intelligence, security measures, marketing elements – every aspect has been expertly crafted by advanced A.I. (Artificial Intelligence) systems.
