Launches new 7.5Kg top load fully automatic washing machine that provides deeper cleaning and extra care to the fabrics
by Suman Gupta
New Delhi,March 2019: Haier, the global leader in Home Appliances & Consumer Electronics and World’s Number 1 brand in Major Appliances for 9 Consecutive Years*, today announced the launch of its all-new HWM75-678TNZP Top Load Fully Automatic Washing Machine with innovative Oceanus Wave Technology in India. With this launch, Haier is augmenting its vast range of washing machines to cater to the growing consumer demands.
This latest entrant in Haier’s washing machine range has been introduced keeping in mind the evolving lifestyles and usage patterns of the Indian consumers. Offering a 7.5 Kg drum capacity, luxurious design and cutting edge technology, the new washing machine is a perfect laundry solution for deeper cleaning and extra care of the fabrics. It comes equipped with Oceanus Wave Technology, which aims to enhance the laundry process while providing superior cleaning and great user satisfaction. The Oceanus Wave Drum is a cube-shaped drum for a stronger water flow allowing effective and gentle cleaning of clothes with reduced abrasion.
Additionally, the washing machine comes equipped with some exceptional features such as storm wash technology, two enlarged magic filters and, a back panel control to address various laundry needs of the modern families. The magic filters and pulsators have an enlarged touch surface to ensure effective collecting of lint, whereas, the drum enables a cleaner wash with more care. The Soft Fall technology offers a slow and smooth closing of the windows. The entrant comes with shockproof window and lid protection to ensure desired user safety during the washing process.
Commenting on the launch Mr. Eric Braganza, President, Haier India, said: “We at Haier are committed to meet the growing and changing needs of our customers. With the introduction of our 7.5Kg Top Load Machine, we are offering a luxurious design with highly advanced features designed to serve the customers with top class technology and experience. For Haier, Indian families remain to be a priority and we’ll continue to deliver the customer inspired products to enhance the experience of every Indian household.”
With all top-notch features and abilities, the new Haier top load washing machine comes with a 10-year warranty and comes in Titanium Grey color and shinning color which adds to the aesthetic design.
The washing machine is now available across India and is priced at an MRP of INR 32,990/-
ABOUT HAIER INDIA “:Initiated in January 2004, Haier Appliances (India) P. Ltd is a 100 per cent subsidiary of Haier Group. Headquartered in New Delhi, Haier India has 33 operations and a vast distribution network across the country along with a manufacturing facility in Pune, Maharashtra. Product offerings of Haier India range from refrigerators, air conditioners, washing machines, TVs, water heaters, freezers to microwave ovens, with a special focus on local needs. For example, washing machines that work at nearly Zero Water Pressure help solve the biggest challenge that Indian consumers face in their daily lives, while Haier Bottom Mounted Refrigerators have also been well received by Indian consumers due to its large refrigeration capacity which caters to local people’s dietary habits. A larger refrigeration capacity means consumers can store more vegetables while the refrigerator also makes people’s lives easier by placing the refrigerating chamber at the top of the machine.
ABOUT HAIER GROUP :Haier Group today is the world’s leading brand of major household appliances which is now transforming from a traditional manufacturer to an open entrepreneurship platform. In the era of the Internet and post e-commerce, Haier will extend its ecosystem to social networks and community economies while enhancing the user value of Haier products and services and instilling integrity as a core competency throughout the Group. Haier aims to become a global leader in the era of the Internet of Things.
Revenue generated by the traditional economy: Haier Group’s global revenue in 2017 was US$ 37.2 billion, with year-on-year growth of 20%; total pre-tax profits exceeded US$ 4.62 billion, profits achieved a year-on-year growth of 12.8%. Currently, the Group’s brands include Haier, Casarte, GE Appliances, AQUA, Fisher & Paykel, Leader, RRS, DCS, and Monogram. Each brand has its own unique market positioning and provides outstanding user experiences for end users. Haier is now further deploying and demonstrating the effectiveness of the Rendanheyi management model and will internationalize Rendanheyi through its unique cultural integration system.
