by Suman Gupta
Mumbai: Guru Nanak Institute of Management Studies (GNIMS), one of the prestigious educational institutions in Mumbai, has entered into a partnership with Aarhus University, Denmark to offer a career-enhancing 2- year full time Post Graduate Diploma in Management with dual specialization in ‘Marketing Technology’ and ‘Digital Marketing’ that would empower the students with the knowledge and skills required to function in a technologically paced business environment. Aarhus University is one of top 100 ranked best universities in the world.
The unique course with 18 different subjects includes latest subjects like Marketing Technology Stack & Tools,Data science, Artificial Intelligence, Internet of Things (IoT), Block Chain & Crypto Currencies, Cyber Security & Fraud Prevention, Cyber Laws,Online Payment Systems etc. The course also focuses on Business Growth Strategies apart from Digital Marketing Strategies and Exection. Even the general management subjects have much-needed digital flavor covering latest Tech tools used in business management. The course offers electives to aspiring entrepreneurs as well as to job aspirants. Aspiring entrepreneurs can launch their while studying whereasjob aspirants are prepared for hi-demandcareer opportunities in growth oriented industries.
What is notable is that, though many subjects are technology oriented, the course addresses the business side of the technology and therefore graduates from any stream can participate in this course. GNIMS has engaged industry experts to develop the course syllabus. No wonder the syllabus focuses on preparing students for job roles not heard of today but will emerge over next 2 to 3 years. CXOs and experts from various domain are roped in to interact with students and share their wisdom and knowledge.
To provide impetus to the career of the students, GNIMS offers two internship opportunities. Every student will go through International internship at Denmark giving pivotal and indispensable international experience to the students. At the end of course, GNIMS is offering assured internship to all passing students. The good is that this will be paid internship. Students get to showcase their skills and talent to their employers for permanent posting.
The program focuses on developing multi-skillsand ample career opportunities for participating students and hence, the program applies all-round learning methodologies starting from classroom lectures, video based lectures by eminent personalities, comprehensive subjects covering Marketing and Technology with equal weightage, hands-on practical projects, industry visits, to participation in conferences and seminars.
Mr. Nayan Bheda, the industry partner for this course, said, “We believe that today employment is focused on skills rather than just knowledge. Professionals with dual skills, that is technical skills coupled with marketing skills will be in high demand in coming years. Keeping this in mind we have designed a comprehensive program to create future-ready marketers and marketing technologists with more focus on hands-on real-life projects rather than text book based theories.”
Sharing his perspective Dr. D. Y. Patil, director of GNIMS, said, “We are committed to quality and effective education that offers long-term, multi-faceted career avenues for our students. Therefore, we have partnered with companies offering latest opportunities to our students.” He further said, “The programme would foster leadership and encourage innovative business ideas among students and compete in a world increasingly characterized by rapid technological changes. It would also assist students to go for developing professional career as entrepreneurs or intrapreneurs in both the private and public sectors.”
About G N Khalsa College: GNIMS is one of the most prestigious educational institutions credited with imparting quality education in management since 2002. Established by Shiromani Gurudwara Prabhandhak Committee, GNIMS has grown to include wide range courses suitable for today’s generation. Recently, GNIMS has moved to new building, within the same campus of Khalsa college, with industry-standard sophisticated facilities for management students.
