Singapore – GROHE and the World Architecture Festival (WAF) today announced their new partnership – WAF Trends Asia (WAFTA). GROHE, a power brand from LIXIL, has been a Founder Partner of WAF for over a decade and sees an opportunity and a responsibility to initiate WAFTA. The brand believes that this partnership provides a platform that celebrates the work of aspiring architects and designers (A&Ds) in the Asia-Pacific region and nurtures the next generation, empowering them to improve the lives of many.
“GROHE is shaping the future of water not just through our products and technology; but also through platforms and ideas which inspire stakeholders in the industry. The purpose behind the WAFTA partnership is to develop and nurture a synergetic relationship with architects and designers and evolve together for the better.” said Josephine Lee, CMO, LIXIL Water Technology, Asia Pacific. “The year-long partnership will celebrate Asian architecture and design and nurture the next generation through a robust activity calendar including panel discussions, networking sessions and exhibitions etc across the region. We are looking forward to taking this partnership to its fullest potential.” 
“At LIXIL we touch the lives of over one billion people through our products and technology. We believe that architects and designers too, have a direct impact on the living spaces that enhance life of our consumers. WAFTA partnership therefore becomes important as it helps us to work closely with the A&D community empowering them to deliver the best design concepts and experiences by providing them with the necessary platforms,” said Yang Chin Chen, CEO of LIXIL Water Technology, Asia Pacific. “It is the responsibility of LIXIL and its power brands such as GROHE to create such platforms to make better homes a reality for everyone, everywhere.”
About LIXIL : LIXIL makes pioneering water and housing products that solve every day, real-life challenges, making better homes a reality for everyone, everywhere. Drawing on our Japanese heritage, we create world-leading technology and innovate to make high quality products that transform homes. But the LIXIL difference is how we do this; through meaningful design, an entrepreneurial spirit, a dedication to improving accessibility for all and responsible business growth. Our approach comes to life through industry leading brands, including INAX, GROHE, American Standard and TOSTEM. Over 70,000 colleagues operating in more than 150 countries are proud to make products that touch the lives of more than a billion people every day. Learn more at http://www.lixil.com. LIXIL Group Corporation (TSE Code: 5938) is the listed holding company for LIXIL’s portfolio of businesses.
