Mumbai,2021: With increased corona cases and restrictions imposed by the government, the farmers are facing many challenges in selling mangoes. In view of the rising pandemic, farmers from Konkan region have taken steps to reach out to direct consumers to started selling mangoes by following all the rules laid down by the government under ‘Break the Chain’. Global Kokan and Kokan Bhumi Pratishthan have drawn attention to the severe issues faced by Kokan mango farmers and have taken the initiative to help these farmers get the right value for the fruit thus increasing their earnings and they will have market available for the sale of the authentic hapus mangoes Global Kokan Farmer Mango market have been organaised at 20 locations in Mumbai and rest of Maharashtra which are open from 7am to 11am in the morning as per the govt regulations. ‘Global Konkan’ along with their farmer’s representatives are selling GI tagged hapus from Ratnagiri, Devgad, Vijaydurg. Post 11am, home delivery orders as well as bulk orders are being taken and the fruit boxes will be delivered directly to the society or right to the doorstep. In the first phase, farmer mango markets have been organized at Mahim, Vile Parle, Borivali, Thane, Kamothe, Seawood and Panvel.
“Break the Chain but do not break the mango economy is Global Kokan’s war cry. Mango is the main cash crop of Konkan and cultivating mangoes especially Alphonso mangoes is an exhaustive year long process for the mango farmers. The sale of mangoes and getting the right value of the fruit is the payoff for the hard work put in by the farmer. This year only 20% hapus was grown due to natural calamities which hit the konkan region and now the restrictions due to the rising corona pandemic are also creating difficulties for the farmers. With the Global Kokan Farmers Mango Market, we have tried to give a readymade market to the farmers and created an online platform to sell the mangoes direct to consumers.” stated Sanjay Yadavrao, Founder Global Kokan and Kokan Bhumi Pratisthan.