by Suman Gupta
- Glance with over 200 million users in India, set to make T20 Fan Fest as one of country’s largest cricket festival
- Glance T20 Fan Fest will make T20 a holistic experience for cricket fans across the country
- Users can access T20 live scores, real-time match updates, live shows, exclusive games and shopping deals, all on their smart lock screens
- Glance T20 Fan Fest will have over 30 unique and exclusive cricket-based shows and activities, every day
Singapore/Bengaluru, April , 2023: As the IPL fever grips the nation, Glance has joined the celebrations through Glance T20 Fan Fest, one of India’s biggest cricket festivals on smart lock screens. This uniquely designed festival not only brings users real-time match updates on the serious cricketing actions both on and off the field, it also makes the entire experience much more fun-filled with live shows, exclusive cricket related games, and even shopping deals, right on their smart lock screens every day.
Glance, one of the world’s leading lock screen platforms, has over 200 million active users in India alone, while the company is also present in Southeast Asia including Indonesia.
Bikash Chowdhury, Chief Marketing Officer at Glance said: “As the name suggests, Glance T20 Fan Fest offers the cricket lovers much more than just the live cricket updates. Given the scale and reach of Glance and the unparalleled experience it brings because of the unique nature of its smart lock screen platform, we expect Glance lock screen to become one of the most sought-after destinations for everything related to T20 and cricket, with enthusiastic participation of cricket lovers from across the country.”
With T20 Fan Fest, Glance is offering a delightful experience during this T20 season with more than 30 unique cricket-related shows and activities. These include expert analysis, team discussions, player selection insights, astrology predictions, and live chat sessions with cricketers among others. Additionally, Glance users will be able to enjoy a host of exclusive games, live shows, and shopping deals on their smart lock screens. Glance smart lock screen’s innovative features, real-time news, and insights will ensure that cricket enthusiasts across the country stay updated and engaged.
Glance T20 Fan Fest Shows
During this IPL season, Glance is offering the users ‘The Alternate View with Jamie Alter’, a daily live show in which sports journalist and commentator Jamie Alter takes users on a trip down memory lane as he discusses the most recent games and players in the news. In T20 Fan Wars, creator Nachiket Pardeshi, and news reporters Rohit Juglan, and Shashank Yagnik interact with the cricket fans across cities during matches to bring their emotions and actions to life, on the lock screen. During Match Trivia, Glance users get opportunity to test their cricket knowledge and win daily freebies! Every week, Glance also has Comedy League where top comedians develop parodies of on-field, online, and other cricket-related events, providing the users with a rib-tickling experience.
Glance also promises a T20 shopping experience like no other! Users can win free merchandise for right match predictions every day. In Wear your team colours, users can choose from a range of colour mapped products to their favourite T20 teams, buy and wear the same during their favourite matches. Users can also buy city-wise merchandise, sports and athleisure wear which will be available on steep discounts on the platform.
The thrill of gaming during T20 is unparalleled and something that every cricket enthusiast loves to do. Keeping this in mind, Glance has released two exclusive gaming experiences this cricket season. In ‘Live Predictor’, users can predict upcoming matches every day and win prizes up to Rs 7.5 lakhs, subject to terms and conditions. Another such experience is ‘T20 in the Verse’ which brings together 10 popular game streamers, each of whom is allotted a T20 team, and they play matches throughout the season.
T20 on lock screens since 2021
For three years in a row, Glance has been associated with T20. In 2022, Glance collaborated with Delhi Capitals to provide exclusive real-time interactions with players, candid behind-the-scenes shows and love practice sessions on lock screens. In 2021, Glance introduced ‘T20 Adda’, one of India’s largest watch parties that replicated the excitement and intensity of real-world cricket on lock screens. Chennai Super Kings collaborated with Glance as their official lock screen partner for the 14th season of IPL, where special shows were live-streamed on lock screens.
This year, Glance has gone even further to enhance the T20 experience. Recognising cricket as one of India’s most significant events that unites the nation, Glance T20 Fan Fest is offering a one-of-a-kind opportunity to users to experience cricket in an immersive and all-encompassing way, making Glance smart lock screen the ultimate destination for cricket enthusiasts.
About Glance: Founded in 2019, Glance is a consumer technology company that operates some of the most disruptive digital platforms including Glance, Roposo, and Nostra. Glance has redefined the way internet is consumed on the lock screen, removing the need for searching and downloading apps. Over 400 million smartphones now come enabled with Glance’s next-generation internet experience. Roposo has revolutionized commerce by launching a destination for creator-led live entertainment commerce. Headquartered in Singapore, Glance is an unconsolidated subsidiary of InMobi Group and is funded by Jio Platforms, Google, and Mithril Capital.
