by Suman Gupta
Giordano, an international apparel and accessories brand is unveils a significant business announcement that redefines the future of the brand in India.The brand currently has a solid presence in 23 cities across 13 states in India.
Strategic expansion will target Tier 2 and Tier 3 markets, catering to discerning tastes and surging disposable income
NATIONAL, 7th DECEMBER ,2023 : Giordano, one of the world’s leading international retailers synonymous with quality, simplicity, and affordable fashion, has announced its retail expansion plans for the Indian market. With a current presence of 50 points of sale across 23 cities across 13 states, which largely took place over the last 18 months due to the disruption by Covid, Giordano India plans to double its reach and shall encompass metro and tier 2 and tier 3 markets. The brand is strategically positioning itself to capitalise on India’s flourishing casual wear market. This latest development marks a pivotal milestone in Giordano India’s growth journey since its entry into the Indian market in the year 2019.
Giordano’s strategic expansion plan coincides with the anticipated $4.5 trillion growth in India’s retail market by the decade’s end, fueled by rising disposable income and an increasing affinity for global brands, particularly in Tier 2 and 3 markets. The brand aims to capitalise on these trends by emphasising the popular casual wear segment. Recognising the pivotal role of malls and shopping centres, contributing 12% to the market and 1.2% to the nation’s GDP, Giordano plans to leverage innovative distribution channels like Direct-to-Consumer (D2C), Outlet Malls, and collaborations with Regional Multi-Brand Outlets, targeting a multifold increase in points of sale by end of 2026. Integral to this expansion are key growth drivers, including the launch of “Giordano Women”, a women’s casual wear line, “Giordano Junior,” a dedicated kids wear segment, and an expanded accessories category. This comprehensive strategy underscores Giordano’s commitment to providing a dynamic and diverse shopping experience in the evolving Indian retail landscape.
“India has consistently stood out as a beacon of opportunity for us. With a significant young population, the country boasts an unparalleled demographic advantage. Plus, the discerning and well-travelled consumer cohort signifies that there has never been a more opportune time to intensify our focus towards India. I am confident that the decision to significantly expand our points of sale and penetrate deeper into burgeoning sub-markets will strategically position us for success in this key global geography.”- Mr. Ishwar Chugani, CEO and Managing Director of Giordano Middle East and member of the Management Committee of Giordano International, Hong Kong.
Commenting on this significant milestone, Mr. Ujjval Saraf, Founder and Director at Brandzstorm India Marketing Pvt Ltd, declares, “Giordano’s achievement of 50 points of sale in India reflects the brand’s resonance and notable growth within the Indian consumer market. This is just the beginning; we are relentlessly pursuing a significant increase in points of sales. We are confident that Giordano will become a household name in India in the next few years, providing customers with quality, affordable fashion. We are committed to our vision and our mission of becoming India’s leading casual wear brand.”
In tandem with its offline expansion, Giordano is set to enhance its online presence through platforms like Myntra and Ajio, heralding a new era for the brand in India. This strategic initiative aims to establish a comprehensive reach to consumers, seamlessly connecting with them both online and offline and cementing the brand’s commitment to adapting and thriving in the evolving retail landscape.
