Ginesys to Invest in CASA Retail AI to Power Targeted Personalised Customer Engagement

Announces strategic investment of USD 10mn over the next 3 years

by Suman Gupta

Mumbai, January 10^th, 2022: Ginesys, a leading end-to-end technology solutions provider for retail businesses today announced a strategic investment of USD 10mn over the next 3 years, in CASA retail AI, to strengthen their customer data management and rewards capability.

The strategic investment will combine CASA’s omni-channel AI-driven customer retention and delight platform with Ginesys’s industry-leading end-to-end retail ERP, OMS and POS solutions to optimize attracting, retaining and rewarding consumers for 1200+ brands and retailers on Ginesys One. This will be the fourth major investment by Ginesys, after Browntape, Zwing and EaseMyGST towards strengthening their offerings across retail technology SaaS products. The investment will help Ginesys towards completing their unique retail technology suite, known as Ginesys One, with ERP, e-commerce order management, POS, customer relationship management and predictive analytics, business intelligence and GST returns.

CASA will use the investment to further build on their capabilities to provide better algorithms support and expand marketing of its AI-driven omni-channel brand customer engagement products.

Commenting on the partnership, Prashant Lohia, CEO and Founder, Ginesys said ” The year 2021 has accelerated the digital adoption for the sector with digital and in-store technologies used by retailers for smooth business continuity, better business outcomes and customer reach increase. Now it is important to understand that both, brick & mortar, and e-commerce retail have to work hand in hand in delivering value to consumers. A key aspect of omnichannel is keeping the customer happy both online and offline. Ginesys and CASA Retail AI partnership is all about building the best multichannel customer retention and delight platform in India.”

“CASA’s goal is to ensure the right set of consumers reach brand webstores and offline stores, helping these consumers find the products they need quickly and reward them for their brand loyalty. Our products work across verticals to ensure a very high level of customer conversion rates. A fluid omnichannel experience with Ginesys will lead to better consumer satisfaction and help in building long-term relationships across segments, thereby enabling brands to achieve their omni channel ambitions. “ Says, Sathiyanarayanan Vijayaraghavan, founder and CEO of CASA Retail AI.

About CASA Retail AI: CASA Retail AI is having multiple products centered around a next generation retail CRM that drives delight for consumers at every touchpoint irrespective of whether the customer is at the store, online, on social pages of the retailers or they are receiving marketing content. At the heart of CASA is a retail specific customer data platform that encompasses information about the customer from every touchpoint that the retailer provides and uses proprietary AI technology to understand the consumer in a fine grained, relevant and synthesized manner. This context and information are utilized to attract, retain and delight the consumer at every touchpoint. Casa is on a mission to create delight for more than a billion consumers. Its current customer portfolio includes Croma, FabIndia and Darling.

About Ginesys: Ginesys, a leader in the ERP and POS space in India, is building Ginesys One to provide online and offline retail companies a full tech stack, enabling them to manage processes from anywhere. Ginesys One is a cloud-based, complete retail management software suite for all retail businesses, including brands, MBO store chains, department stores, distribution businesses and online D2C businesses. With over 300 employees and 1200+ customers, Ginesys One includes Ginesys, Browntape, Zwing, EaseMyGST, Ginesys BI and now CASA. The company is backed by PE Fund Marathon Edge, led by Nikhil Raghavan.