by Suman Gupta
New Delhi: Fujifilm India Private Limited, a pioneer in imaging technologies announced the launch of the first-ever hybrid instant smart camera the instax mini LiPlay in India today. LiPlay boasts of cutting-edge features like LCD display screen and wireless connectivity that enables one to print photos directly from their smartphone. The all in one instax LiPlay is not just a camera; it is a printer as well.
The model is a new addition to the lineup of “instax” instant cameras, which allows you to enjoy photo prints on the spot. With LiPlay you can review photos captured on the device via the LCD monitor on the back of the camera and choose images you want to print. Not only this but the camera comes packed with new features such as the Sound Record which can be used to record upto 10 seconds of audio, which can then be printed along with the photo in the form of a QR code. With Liplay, pictures really do come to life!
Another exciting feature of Liplay is the Direct Print function which allows one to print any image from their smartphones on an instax mini film; Thereby enriching the moment by creating a tangible photo sharing experience. Taking group photos is as easy as smile and click with Liplay, which also offers a Remote Shooting function through the Liplay smartphone app to release the shutter while standing away from the camera itself.
The new camera supports a credit-card sized mini film along with a new metallic instax mini film CONFETTI and instax square film Star-illumination, available in two designs, adding a touch of creativity to photos.
Commenting on the occasion Mr. Haruto Iwata, Managing Director, Fujifilm India Pvt. Ltd. said, “With this new addition to the instax range, Fujifilm will continue to enhance the world of the instant photo system for on-the-spot photo printing in India. The all-in-one instax LiPlay has been designed keeping in mind the ever changing preferences of the Indian youth, offering unique features to complement the needs of these young customers. At Fujifilm, we are constantly committed towards expanding the world of Instant Photography in India’s growing smartphone market.”
Mr. Centhil Nathan, Senior Vice President – Photo Imaging, Fujifilm India Pvt. Ltd. added, “Fujifilm has been a key player in the Indian market when it comes to innovation in prints and services. With the launch of Instax Mini LiPlay in India, we are confident about further strengthening our foothold in the instant camera market. The state-of-the-art camera comes packed with best-in-class features such as instant pictures, sound capture, fun filters and smartphone sync. Globally, the model has been well accepted, and we are optimistic to receive the same appreciation from the Indian market as well.”
The camera’s main unit is the smallest and most lightweight in the history of the instax series for outstanding portability. Designed with streamlined and stylish look, the camera’s compact and lightweight body makes it easy to carry. Buttons and dials for basic operations such as shutter release and Sound function are laid out for advanced operability. The camera is now available in the market at a price of MRP of INR 13,799, which comes in three colors, each of which has different surface processing, such as embossed or smooth finish.
Instax has certainly come a long way ever since its launch back in 1998. Today, it is a global hit with presence in more than 100 countries and regions. Its quirky design and retro look have helped the brand carve a winning niche for itself.
①Camera Function
Image sensor |
1/5 type CMOS primary color filter |
Number of recorded pixels |
2560 × 1920 pixels |
Storage media |
Internal memory,micro SD/micro SDHC memory card |
Storage capacity |
Approximately 45 images in internal memory; approximately 850 images per 1 GB in micro SD/micro SDHC memory card |
Recording method |
DCF compliant Exif Ver 2.3 |
Focus distance |
f = 28 mm (35 mm film equivalent) |
Aperture |
F2.0 |
Auto focus |
Single AF (with AF Illuminator) |
Shooting distance |
10 cm and beyond |
Shutter speed |
1/4 second to 1/8000 second (automatic switching) |
Shooting sensitivity |
ISO100 to 1600 (automatic switching) |
Exposure control |
Program AE |
Exposure |
−2.0 EV to +2.0 EV (1/3 EV step) |
Metering method |
TTL 256 split metering, multi metering |
White balance |
Auto |
Flash |
Auto Flash / Forced Flash/Suppressed FlashShooting range with flash: Approximately 50 cm to 1.5 m |
Self-timer |
Approximately 2 seconds / approximately 10 seconds |
Image effects |
6 Filters, 10 Frames (3 available with shortcuts) |
Sound recording |
Possible to record sound when shooting or playing back single image. |
Storage media |
Built-in memory, micro SD / micro SDHC memory card (purchased separately) |
Recording capacity |
Built-in memory: approx. 45 files, micro SD / micro SDHC memory card: approx. 850 files per 1 gigabyte (without sound) |
Focal length |
28 mm (35-mm film equivalent) |
Aperture |
F2.0 |
Auto focus system |
Single AF (equipped with AF auxiliary illuminator) |
Shutter speed |
1/4 sec. to 1/8000 sec. (auto) |
Sensitivity |
ISO 100 to 1600 (auto) |
Power supply |
Lithium-ion battery (built-in, cannot be removed) |
Supported image format from camera’s built-in memory or micro SD / micro SDHC memory card |
JPEG images captured with the camera |
From smartphone |
JPEG, PNG, HEIF |
②Print Function
Film used |
FUJIFILM INSTAX Mini Instant Film (sold separately) |
Number of films |
10 films/pack |
Film size |
86 mm × 54 mm |
Screen size |
62 mm × 46 mm |
Print pixel count |
800 × 600 dots |
Print resolution |
12.5 dots / mm (318 dpi, 80 μm dot pitch) |
Print gradation |
RGB gradation of 256 colors |
Film used |
FUJIFILM INSTAX Mini Instant Film (sold separately) |
Number of films |
10 films/pack |
Film size |
86 mm × 56 mm |
Screen size |
62 mm × 46 mm |
③Other
Smartphone app linked functions |
Sound Playback Function from printed images, Smartphone Image PrintFunction, Remote Shooting Function, Frame Selection Function |
LCD monitor |
2.7-inch TFT color LCD monitorPixel count: Approximately 230,000 dots |
External interface |
Micro USB Micro-B (for charging only) |
Power supply |
Lithium ion battery (internal type: not removable) |
Charging function |
Built-in battery |
Possible number of printed images |
Approximately 100 (from full charge)(The number of prints depends on the usage conditions.) |
Charging time |
Approximately 2-3 hours(Charging time depends on the temperature.) |
Main unit dimensions |
82.5 mm × 122.9 mm × 36.7 mm (excluding projecting parts) |
Main unit weight |
Approximately 255 g |
Operating environment |
Temperature: +5 ºC to +40 ºC (+41 ºF to +104 ºF)Humidity: 20% to 80% (no condensation) |