Fujifilm India unveils the new X-A7 camera for a Vlogging Delight 

by Suman Gupta

• Comes with AF capable of tracking a fast-moving subject and detecting face / eye at high speed and accuracy

• Features highest quality 4K video and a large bright rear LCD monitor for excellent operability

Mumbai,  November 2019: Fujifilm India Private Limited, a pioneer in imaging technologies, announced the launch of FUJIFILM X-A7, in Mumbai today. The new addition to the X Series range of compact and lightweight mirrorless digital camera offers an outstanding image quality with the company’s unique color reproduction technology.

Sporting a retro and stylish design, the compact X-A7 weighs 320g and offers a host of features including the newly-developed 24.24MP APS-C sensor. The sensor uses copper wiring to enable high-speed data readout, and features phase detection pixels across the entire sensor surface to enhance AF speed and accuracy. This enables AF tracking of a moving subject as well as Face/Eye detection with ease.

Adding to these features, X-A7 boasts a smooth recording of 4K/30fps video and high-speed video, making it a perfect camera for vloggers who want to step-up their photography from smartphone pictures. The camera offers a broad range of features from casual snapshots of everyday scenes to travel photography and full-fledged photographic creations. The X-A7 includes features beyond a smartphone’s reach by offering 3.5-inch LCD monitor with a maximum luminous intensity of approx. 1,000 candelas to guarantee intuitive operability on the rear panel. Furthermore, this is the first X Series model that features a “vari-angle” monitor and allows users to adjust it any angle. It can be used in conjunction with the Portrait Enhancer Mode for self-portraits of advanced quality.

Commenting on the launch, Mr. Haruto Iwata, Managing Director, Fujifilm India Pvt Ltd. said, “India is an evolving market and so are the demands and expectations of our customers. As one of the enablers in the imaging world, we always strive to introduce technology that strengthens our capabilities, while allowing our users to effortlessly click and share. We are thrilled to announce the launch of X-A7, the latest addition to the X Series line-up that offers cutting-edge technology and is packed with unique features. The latest model is a perfect companion for travel photographers as well as Vloggers to refine their photography experience and is yet another landmark product in Fujifilm’s mirrorless range.”

Elaborating about the product, Arun Babu, General Manager Electronic Imaging and Optical Device, Fujifilm India Pvt Ltd, said, “At Fujifilm India, we take pride in providing the innovative technology to our customers by creating products that enhance their experience. The newly launched X-A7 offers latest technology & features, making it an ideal choice for vloggers who are looking for compact yet an advanced photography & videography device. With the launch of this camera, we want users to expand their existing capabilities to gain an enhanced creative edge.”

Price and Availability:The new X-A7 is available in five colour variants- Silver, Camel, Dark Silver, Mint Green and Navy Blue. The camera will be available with a XC 15-45mm lens kit at an MRP of INR 59,999.