BusinessTECHNOLOGY / IT

Fujifilm India unfold its innovation prowess by showcasing Photo Imaging Product Portfolio at CEIF 2020

by Suman Gupta

innovation with its best-in-class imaging products: X and GFX mirrorless cameras, Infix range of Instant cameras, Wedding/ Personalized Album Solutions and Wide Format Printing Capabilities

New Delhi: Fujifilm India Private Limited, a pioneer in imaging technologies will be showcasing its varied range of products at the Consumer Electronic Imaging Fair (CEIF) 2020-the most popular and influential platform in imaging technology.

The fair will demonstrate Fujifilm’s comprehensive line-up range of X and GFX mirrorless cameras, Instax Range of Instant Cameras, first of its kind Wonder Photo Shop Concept, Wedding/ Personalized Album Solutions and Wide Format Printing Capabilities.

The three-day-long fair that is scheduled from 8th-10th January 2020, will be attended by photo enthusiasts, businesses, professionals and aspiring photographers.

Organized by All India Photographic Trade & Industry Association (AIPTIA) every year, CEIF is the world’s 3rd largest Consumer Electronic and Imaging show. It aims to support, uplift and develop the imaging industry in India. The exhibition acts as a great platform for brands like Fujifilm to showcase their latest products and services to target customers.

Speaking about their participation at the fair, Mr. Haruto Iwata, Managing Director, Fujifilm India Pvt. Ltd. said, “We have been associated with CEIF since its inception and ecstatic to see the enthusiasm of the people attending the event. It is our constant endeavor to bring the latest technology to CEIF every year. Our new range of cameras and printing solutions is a testimony of our commitment towards India. We are relentlessly working towards creating a stronger ecosystem with best-in-class technology for photographers and business in the country.”

There will be a live demonstration of the products at Hall no. 4 with a live demo set up in order to share an inclusive experience of Fujifilm’s portfolio with the attendees. With this year’s showcase, Fujifilm is aiming to create awareness about the brand’s varied consumer portfolio.

To highlight Fujifilm’s commitment to India market, the company recently launched its first ever campaign ‘Never Stop’, which displays brands constant focus towards revealing new technologies.

Some of the key highlights of Fujifilm products at the Exhibition are:

Fujifilm X and GFX Series: Taking professional photography to new heights, the X series and GFX range of mirrorless cameras offer cutting edge innovative technology combined with traditional styling and unique features that will make you fall in love with photography all over again. The highlight of the exhibit by Fujifilm is the GFX 100 Megapixels camera that incorporates the world’s highest 102 million pixels image sensor with unique color reproduction technology. Fujifilm’s 50 megapixel cameras the GFX 50S and the GFX 50R will also be on display at the exhibition. The other key products displayed will be X-A7 and X-T100, which are a Vloggers delight. The X-T3 and X-T30 which are a wedding professional’s favorite choice, best travel camera X100F and X-Pro3 – ‘A Different Breed’ will also be shown at the stall. A range of over 40 XF lenses will also be a part of the exhibition. All these products will be available for test and try at specialized experiential zones at the Fujifilm booth.

Fujifilm Instax range: This range of instant cameras for the selfie generation has been very well accepted globally and in India. The camera comes equipped with an analog-type printing capability that enables users to obtain on-the-spot high quality photos instantly. This easy and fun range of Instax camera enables users to capture memories in print, gift them or preserve them forever. We will be displaying Fujifilm’s INSTAX Wide 300 in order to promote the wedding photography culture in India. These products are newly developed and will be showcased for the very first time at CEIF. The other key products on display will be Mini 9, Mini 90, SQ 6, SQ 10, Wide 300 and Instax Mini LiPlay- the first-ever hybrid instant smart camera with an LCD display screen and wireless connectivity.

Printing Solutions in Wonder Photo Shop: Fujifilm is one-stop solution provider in Photo specialty printing. The attendees can explore our range of latest technology products in Silver halide technology, New Lay flat photo albums, Albums XS Paper – Ultra-thin, New DE100 Inkjet system, Dye Sublimation Printers, Event instant print, Fujifilm express print systems, Noritsu QSS 3901, Xerox Iridesse & Wonder Photo shop. At the event, we will also display our Express Print System, which is a smartphone app-based in – store ordering system; Click2Print, an instant printing solution for camera and smartphones and the Wonder Photo Shop Concept, one of a kind creative space to bring physical prints and the world of imagination together under one roof.

Wide Format Printing Capabilities: We will be showcasing the application out of Fujifilm’s state-of-the-art equipment which helps enhancing the quality of Photo Albums. Fujifilm’s UV Digital printing machine “Acuity Select” has been widely accepted by many major photo album maker in India to decorate the Photo album pages and its cover page. The album maker can create a value addition and make the album more personalized.

With this year’s showcase, Fujifilm India is aiming to create wider awareness about the brand’s consumer and business portfolio. Recently, Fujifilm India also launched its “NEVER STOP” campaign to highlight Fujifilm’s firm and unwavering commitment to achieving continued corporate growth and never stop building on their innovations and expertise.

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