Fujifilm India Launches the ‘Never Stop’ Brand Campaign

by Suman Gupta

Fujifilm’s new digital film highlights the brand’s commitment to achievement and growth

  Titled as ‘Never Stop’ captures the essence of offering innovation and a holistic expertise to its customers across sectors

  Focuses on ‘Never Stop’ believing, innovating, changing and challenging

New Delhi: Fujifilm India Private Limited, a pioneer in imaging technologies, announced the launch of its latest brand campaign for its globally proclaimed “NEVER STOP” in India. The digital film focuses on communicating the company’s diverse array of business operations as well as its corporate mindset committed to take on new challenges with best-in-class technologies in different sectors.

The new film titled, ‘Never Stop’ highlights Fujifilm’s long-standing relationship with the Indian consumers and the brand’s constant focus towards revealing new technologies while cementing its position as a market disruptor. It illustrates how the company is commitment to continuously evolve its technology and build expertise in areas like healthcare, high-functioning materials, and imaging solutions.

With Never Stop, Fujifilm aims to unveil the elevated brand identity and highlight the essence of reinvention through the lives of a regular Indian Family. The film tends to find common ground with an Indian household as they visit a hospital during a health issue and emotionally builds connect with how one should never stop believing, innovating, changing and challenging.

Storyboard: The new digital film is a reflection of how the brand mirrors its values and convictions through the concept of Never Stop. It revolves around an endearing old Indian couple visiting the hospital for wife’s health check-up. The story unfolds by highlighting how the granddaughter tries to cheer her grandmother by capturing the moment with instax and further spreads a smile on her grandfather by showing him the instant film of his happy wife. As the Lady is taken for various checkups, the video highlights Fujifilm’s Advanced Diagnostic Imaging System that comes with top-notch technologies. The film beautifully captures the raw emotions of the family as the doctor examines the reports of the patient and delivers the happy news of a normal report. The film ends with a content family returning home where the grandson captures the happy moment in his Fujifilm digital camera.

Commenting on the launch, Mr. Haruto Iwata, Managing Director, Fujifilm India Pvt Ltd. Said, “With our “NEVER STOP” brand campaign, we are thrilled to showcase our unwavering commitment of introducing innovative products and services to the Indian market across sectors. We believe that business corporation must be an entity that contributes to resolving social issues through its business activities, and by developing and supplying its own technologies, products and services. The digital film has been designed in line with our belief and showcases our transition from a company focused on photographic film to a company providing new value across a wide range of different fields and contributing to the resolution of various societal issue.”

Sanjib Dey of Hammer Communications adds, “In line with Fujifilm’s global “NEVER STOP” campaign, we wanted to shed light on the Brand’s: “IMAGING expertise, unwavering INNOVATION drive and an INSPIRATIONAL urge to solve social challenges” in India, that makes it different in this highly competitive landscape. Given the interesting concept of ‘Never Stop’, we thought of creating a film that builds a strong emotional connect with the audience and resonates with the brand. The film captures Fujifilm’s legacy and commitment of introducing innovative products and services and further highlights its belief that one should never stop believing, hoping, living, etc.”

The film, conceptualized and created in collaboration with Hammer Communications will premiere on 11^th, November 2019 across all digital platforms and leading OTT boards like Hotstar, Netflix, Amazon Prime, etc. Along with this, the brand would also be promoting the ‘Never Stop’ campaign through print and digital mediums across India. Additionally the brand is heavily advertising on popular news portals, metro stations, airports and hospitals displaying its medical application

Following its reinvention, Fujifilm Holdings is not only active in the field of photography but also a range of other fields. They include the health care business, which incorporates medical devices, pharmaceuticals, regenerative medicine, cosmetics and, other products. Along with highly functional material businesses, which produces various display materials. In addition, Fujifilm has a document business, which provides a range of solutions and services linking with multifunction devices and printers.

Agency – Hammer Communications

Production House – Finger Print Films

About Fujifilm Private Limited. Fujifilm established in 1934 has believed in Innovation and creation of new values through leading edge and proprietary technologies. FUJIFILM India as a firm believer in sophistication continues to work hard to provide the Indian consumer the best products and services. Our corporate slogan is “Value from Innovation.”

Along with expressing Fujifilm’s commitment to continuously creating innovative technologies, products and services that empower the potential and expand the horizons of tomorrow’s businesses and lifestyles, the slogan also encapsulates the company’s desire to combine our own original technology with human resources, expertise and technology from around the world both internally and externally to create innovation. A new brand statement has also been created to articulate these commitments more specifically, and the slogan encapsulates the main points of the brand statement.

Our Goal is to be a company that is able to resolve a diverse variety of the problems that face society, contribute to the world through the continuous creation of value – added products and services, and achieve sustainable growth through constant innovation. That was the commitment we made to the world when we launched our new corporate slogan “Value from Innovation”. We quickly ascertain customer needs, and communicate these clearly and accurately to those involved in product development. Instant camera – instax is successful example of this in Photo Imaging business, which was developed after accurately assessing market demands and with all related business divisions working together throughout the entire process from production to sales on a worldwide scale.