FOSSIL LAUNCHES GEN5 SMARTWATCHES IN INDIA

by Suman Gupta

India, 21^st November 2019 – Fossil is proud to announce the latest addition to its impressive range of fashion forward wearables: the Gen 5 Fossil Touchscreen Smartwatch.

Featuring the latest designs, new speaker functionality, smart battery modes, and double the storage of the previous generation, Gen 5 strikes the right balance between fashion and technology. Powered by the Qualcomm® Snapdragon Wear™ 3100 platform, this smartwatch offers its users the latest software – Wear OS by Google™. The newly redesigned and revolutionized Gen 5 Smartwatch features tech that is audible and lasts longer while optimizing performance. Owing to its sleek design and updated technology, Fossil’s next generation smartwatch is built to be a best-in-class technology experience for new as well as experienced tech enthusiasts alike. 

“There has been focus on the integration of health and wellness with wearable technology for some time now and at Fossil, we see a great opportunity to provide a smartwatch for the design conscious consumer looking for a perfect blend of style and utility. Like the consumer, we are also constantly evolving and as a direct outcome, we bring to you the Gen5, which offers an added speaker functionality along with our first-ever proprietary apps that extend battery life and greater iPhone compatibility. With the resultant improved performance, Gen5 brings forth a user experience like never before,” said Mr Johnson Verghese, Vice President and Managing Director Fossil, India.The new smartwatch launches with six colorways in stunning combinations of black, smoke, and rose gold. With a 44 mm case size, and endless strap options, Gen 5 provides consumers with additional technology in designs and styles they have come to expect from Fossil. Personalization has never been more accessible – from customizable pushers to watch faces to notifications, allowing users to make the connected experience their own.

This watch retails for INR 22,995 and new features include:

Extended Battery Mode

Fossil Group has developed a proprietary smartwatch experience that offers four battery life pre-sets, putting the user in control and allowing for extended battery life.

This new experience offers an ‘Extended Battery Mode’ where users can extend to multiple days on a single charge while still enjoying essential features like notifications and heart rate. ‘Daily Mode’ allows users to experience most features enabled, such as always-on screen. ‘Custom Mode’ allows users to easily manage battery optimization settings themselves, all in one place, where ‘Time-Only Mode’ gives users additional hours when the watch has a low battery or if they choose to use the smartwatch to only tell time. From the home screen on your watch, swipe down from the top and tap the battery icon to choose the mode that’s right for you.

Swimproof Speaker

Thanks to the inclusion of a swimproof speaker, in addition to the existing microphone, users can enjoy audible functionality, and hear responses from the Google Assistant–when you ask a question or tell it to perform an action, you can hear your Google Assistant speak back to you.

With the addition of Speaker, users have the ability to take calls on their smartwatch. In the past, this is a capability that only Android phone users have enjoyed–until now. At launch, Android users will be able to answer tethered calls, and later this fall, Fossil Group has developed a proprietary app allowing iPhone users to answer tethered calls- making this a first on a Wear OS by Google device.

Functions include:

Sound alerts for notifications, alarms, timers, etc.

Hear responses from the Google Assistant

Google Translate speak out translation

Play third party music direct from watch

Answer tethered calls directly from watch

Tiles

Tiles, a new update from Wear OS by Google, provide a quick way to view information at a glance and perform actions. With a swipe left, Tiles adds easy access to quick actions and information that previously were hidden in the app menu. You can check your progress towards your fitness goals, start a workout, know where you need to be next, plan ahead with the latest forecast, check your heart rate, follow the latest breaking headlines, and even quickly set a timer.

Additionally, by doubling the total storage to 8GB, including 1GB RAM, users will have even more space to download apps and media, as well as see an overall performance boost. The integrated sensors have also been given an upgrade to help improve fidelity and optimize power consumption. Features familiar from previous generations include heart rate tracking, untethered GPS, NFC for Google Pay™, and Rapid Charging. As with our existing lineup, Gen 5 will come with a series of auto-installed apps: the leading music streaming service, Spotify, peace of mind and safety app, Noonlight, and Nike Run Club.

Cardiogram, a digital companion for your heart health, is the latest app that Fossil will auto-install. Cardiogram visualizes heart rate data into interactive charts that can be tagged with activities from your day, helping you identify what could contribute to spikes and dips in your heart rate. For example, users can monitor how your heart rate changes during a stressful meeting, exercise, or during sleep. Users can also track how health metrics compared to millions of other Cardiogram users for signs of undiagnosed diabetes, sleep apnea, hypertension, and atrial fibrillation.

With this new generation of watch, Fossil showcases a unique take on technology and redefining what it means to bring activity and balance to your lifestyle. The added functions will give users a 360-holistic way to track all parts of their lives, while keeping true to the authentic creative spirit of innovative watch design that Fossil was founded on more than 30 years ago.

Features include:

Stainless steel case, topring, and pushers

44 mm case size

Stunning 1.3’’ touchscreen digital display

Swimproof (up to 3 ATM)

24+ hours battery life (based on usage) + multiple days in extended battery mode

Interchangeable straps and bracelets

Qualcomm® Snapdragon Wear™ 3100 Platform

Sensors: Heart Rate, NFC, GPS, Altimeter, Accelerometer, Gyroscope, Ambient        Light, Microphone

Powered with Wear OS by Google and compatible with iOS 10+ or Android™ 4.4+ (excluding Go edition)

Connect via Bluetooth® technology

Wireless syncing + magnetic charging

Gen5 smartwatches are available for purchase on http://www.fossil.in, Fossil retail stores & Other Partner Channels across India