CORPORATE / BUSINESS

Falken Tyre Launches Sincera SN832i a new-generation standard series tyre

by Suman Gupta

 Available in 27 sizes ranging from 12 inches to 16 inches

Includes new features such as improved tread compound, deeper tread depth, asymmetric tread pattern, silent pitch variation for high mileage, extra comfort, strong grip and better durability 

Japanese tyre manufacturer, Falken Tyre India Pvt. Ltd. (FTI) has launched its new-generation standard series tyres – SINCERA SN832i – catering to the car segment in India. Available in 27 different sizes ranging from 12 inches to 16 inches, these tyres are specially designed and developed for small and midsize hatchbacks, sedans, MUVs and Compact SUVs. Vehicle owners can buy these tyres from any of the authorized Falken Tyre shops, dealers and distributors, present across India.

Having a European taste, the latest SINCERA SN832i tyres come equipped with a new tread compound and deeper tread depth that ensure high mileage and extra long life. The new range of tyres also features an asymmetric tread pattern with wide, straight grooves to enhance the two key aspects of a tyre – comfort and durability. In addition to these two attributes, the new 4 rib pattern design features wide, straight, and lateral grooves for a better wet grip.

Commenting on the launch, Mr. Satoru Ushida, Managing Director of Falken Tyre India Pvt Ltd. said, “Through our latest range of tyres, we are hoping to deliver best-in-class driving experiences to Indian vehicle owners at value-driven prices. The integration of top-notch features – improved durability, better wet grip, and, of course, the silent pitch variation – will address all the consumers’ requirements and give them the reason to reward their cars with SN 832i. We believe it is a top-notch innovation for the Indian market and will help to transform the country’s tyre industry in its own, unique manner.”

In its newest range of tyres, Falken Tyre India Pvt Ltd has integrated a ‘Silent Pitch Variation’ that enables the tyres to adopt pitch arrangement and decrease the lug groove volume, thereby reducing the overall pattern noise. The brand has also leveraged dual layer nylon band and high rigidity steel belts coupled with 2 ply sidewall to improve stability, longitudinal rigidity and overall durability of the tyres.

About Falken Tyre: Falken Tyre India Pvt Ltd (FTI), a joint venture of Sumitomo Rubber Asia (Tyre) Pvt. Ltd. (a subsidiary of Sumitomo Rubber Industries Ltd. Fifth largest tyre conglomerate) and Stamford Tyres Corporation Ltd. (One of the world’s largest tyre distributors) in Singapore, leverages Sumitomo’s Proprietary tyre technologies and Stamford’s distribution capability with a commitment to enhance customer satisfaction. FTI aims to expand sales of replacement tyres by supplying one of the broadest and deepest product range in the tyre market, keeping in mind Indian roads, driving and vehicles. FTI has a Pan India presence, which addresses the growing needs of the Indian replacement tyre market.

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