Eros Music Spins ‘Eros Now Music’: A Sweet Spot That Brings Together the Best of Two Worlds, Film & Non-Film Music

 Appoints Rajitta Hemwaani as Business Head – Music at Eros Now Music to further accelerate brand growth

by Suman Gupta

Mumbai, January, 2021: Eros STX Global Corporation (NYSE: ESGC) (“ErosSTX”), a global entertainment company, in a bid to claim its curatorial authority in the music space, today announced a contemporized brand identity for Eros Music – ‘Eros Now Music’. The remodeled destination comes with the power of synergies of Eros Studios and the OTT platform – Eros Now which will aid the brand by supporting its existing music library, new originals, non-films music and independent artists across languages and genres, thus elevating its current position. This exciting news is certain to bring delight to music aficionados, providing them access to an extensive music library with a plethora of genres to choose from.

Music has always played a pivotal part in culture and everyday lives. It is a reliable way to capture an audience engaging with the content they love. In a country which celebrates the diversity of music, the new, modernized brand will provide an unparallel opportunity to new and emerging talents from across the country to launch their music on the platform and connect with a global audience. The growing demand for independent artists, non-film music, and songs in different languages also enable Eros Now Music to not only cater to audiences varied choice of music but also continue to create the most sought-after destination for new and established musicians within the country.

Eros has also appointed Rajitta Hemwaani as Business Head – Music, who will be responsible for driving the business of Eros Now Music, overlook content creation and acquisition. Rajitta brings more than two decades of experience and expertise in entertainment business to Eros. Over the years, Rajitta has been a part of start-ups and turn arounds and is well known in the business for her disruptive and clutter–breaking ideas for launching some of the most well-known labels, music talent and properties.

Her most recent stint was at 9X Media Pvt. Ltd., where she was the Senior Vice President/Chief Content Officer for the past 4 years. Prior to last business, Rajitta also held leadership roles with established organizations like Universal Music Group, Star TV Network, The Times of India Group, Tips Films, Reliance Entertainment amongst others.

Commenting on the developments Rishika Lulla Singh, Co-President, Eros STX Global Corporation, said, “Music plays a significant part in Indian culture. With Eros Now Music we aim to take consumer experience a notch higher by offering the audience a diversified playlist that brings emerging and established artist across geographies of the country together on one single platform. Furthermore, the worldwide presence of the OTT platform Eros Now will help in enhancing Eros Now Music reach and cater to a wider set of music enthusiasts who enjoy local, cultural, music.”

Commenting on the strengthening the leadership team, Kumar Ahuja, COO, Eros International Limited, shares, “Rajitta comes with proven leadership and business expertise and will play a key role in upscaling Eros Now Music business in the emerging markets. We are delighted to have her onboard and navigate the brand’s growth story.”

Eros Now Music will be releasing hundreds of originals in the next one year, continuing to hold its position as the most preferred music destination. Established and emerging artists with expertise in genres such as Indie, pop, Sufi, EDM, Hip Hop, New Age, amongst others will showcase their talent across regional languages including Hindi, Punjabi, Bhojpuri, Haryanvi, thus supporting local talent as well as connecting to a wider music audience.

About Eros STX Global Corporation:Eros STX Global Corporation, (“ErosSTX”) (NYSE: ESGC) is a global entertainment company that acquires, co-produces and distributes films, digital content & music across multiple formats such as theatrical, television and OTT digital media streaming to consumers around the world. Eros International Plc changed its name to Eros STX Global Corporation pursuant to the July 2020 merger with STX Entertainment, merging two international media and entertainment groups. The combination of one of the largest Indian OTT players and premier studio with one of Hollywood’s fastest-growing independent media companies has created an entertainment powerhouse with a presence in over 150 countries. ErosSTX delivers star-driven premium feature film and episodic content across a multitude of platforms at the intersection of the world’s most dynamic and fastest-growing global markets, including US, India, Middle East, Asia and China. The company also owns the rapidly growing OTT platform Eros Now which has rights to over 12,000 films across Hindi and regional languages and had 211.5 million registered users and 36.2 million paying subscribers as of September 30th, 2020. For further information, please visit http://ErosSTX.com.

About Eros Now:Eros Now, a division of Eros STX Global Corporation, is the world’s leading Indian OTT platform with over 211.5 million registered users and 36.2 million paying subscribers. It offers endless entertainment hosting one of the largest movie libraries (over 12,000 digital titles), as well as premium television shows, music and music videos, unmatched in quantity and quality. Eros Now also has a deep library of short-form content, totalling over 4,400 short-form videos including trailers, original short exclusive interviews, and marketing shorts. To date Eros Now has successfully premiered over 180 films in nine different languages including Hindi, English, Tamil, Bengali, Marathi, Gujarati, Malayalam, Telugu, and Punjabi. To see, watch now: http://www.erosnow.com.