by Suman Gupta
Mumbai 1st April 2019 – Qyuki’s creator, Ritu Agarwal is all set to release her first original “ Ek Dafaa”, a heart touching composition dedicated to the fans at YouTube FanFest (YTFF), Mumbai, 2019.
Ritu started off as a YouTube sensation and got recognized not just for her music, but also for her performance at the YTFF, 2018. Music has always been close to her heart and from that same passion comes Ek Dafaa.
Ek Dafaa is a composition that revolves around a millennial couple smitten by each other. It highlights how love always wins against all odds.
Speaking about the track, Ritu Agarwal shares “I feel so overwhelmed, excited and a little nervous too, to be sharing my first original track with the help and support of my Qyuki family. I’ve been working on this track for a year now and have put my heart and soul into it. I really hope the audience is able to feel and connect with the emotions I felt while writing it, the vulnerability of being in love!”
Adding to that, Sagar Gokhale, COO of Qyuki Media, shares “Ritu is a gifted singer and we have been supporting her on this journey ever since she started with her covers. Now she is taking this big leap & we are always there to support and help her create her own music. We hope that she makes it really big in this.”
While the video takes us through a beautiful musical journey of love and togetherness, the lyrics speak about making tough life decisions. It is not always easy to let go of important things and choose love above everything else and that’s exactly what this song conveys.
After giving a power-packed performance in Jammin’ and collaborating with Shaan
for the track Jab Se Tere Naina, Ritu is now all geared up for bringing out her originals.
Qyuki has always been a game changer in innovating with music and this time we are sure that it will make everyone’s heart sway.
Link: https://www.youtube.com/watch?v=P25VgOp-6Ec
About Qyuki Digital : Qyuki is a cross-platform media network across digital, live, TV and film founded by AR Rahman, Samir Bangara and Shekhar Kapur. The Company uses proprietary technology and analytics to discover and promote digital superstars and manages the end to end value chain for them across traditional and new media platforms. Recently, in association with YouTube, Qyuki launched Jammin- India’s largest digital musical property, where legendary Bollywood composers and India’s top internet youth icons collaborate to create original tracks. Fronted by legendary composer and maestro AR Rahman, Bollywood biggies such as Salim Sulaiman, Clinton Cerejo and Mithoon team up with digital stars SANAM, Shraddha Sharma, Maati Bani, and others.In a recent ranking by YouTube India, Qyuki had two of the top 3 fastest growing channels in the country while on Facebook, its’ managed talent FunkYou grew over 1500x to 8 MILLION fans in one year. Qyuki prides itself in being a creator-focused company with Darshan Raval, Ritu Agarwal, Funk You, Shraddha Sharma and Motorbeam being some of the largest digital brands managed by Qyuki. The Company’s Agency business has also executed some of the largest branded content projects with clients like Coca-Cola, Olx, VW, Mercedes-Benz, Colgate, Moneycontrol among other
