by Suman Gupta
October 2022, Mumbai: Amidst the mesmerising chaos of the vibrant lanes of ‘Aamchi Mumbai’ is Dadar, the heart of the city! Here one can fall in love with the world-famous vada pavs, the buzzing energy of local trains and the sweet smell of marigold flowers at the phool market. The most significant amongst these is the ‘vibe’ and to blend it all together SOCIAL has now opened its doors in Dadar at Kohinoor Square on the 12th of October 2022.
Take a stroll to your favourite new hangout that aims to capture the neighborhoods of Dadar, which are cloaked in old world charm with a hint of modern flair. Take a seat and catch a glimpse of the warm spirit that will forever remain unchanged.
In quintessential SOCIAL style, the outlet integrates the zest of its surroundings. The design is spread over multiple zones, each paying tribute to the evergreen soul of Dadar. Inspired by the Mitramandal theme, the first zone is a high-energy space complete with the DJ console and modern twists on old-world charm. Don’t miss out on the nostalgic detailing like the carrom board tables, dim-lit lamps with handkerchiefs draped on them or linen curtains that will take you down memory lane. The minimal intervention and maximum upcycling theme has been maintained in the decor, which is 100% recycled and upcycled furniture. The upper level also offers patrons a peep into the past with a wide balcony. At dusk, this space transforms into a high-energy bar complete with a DJ console.
Stroll to the next section and you will find high ceilings and checkered floors inspired by the Art Decor movement. There is also a section with seating options similar to the local restaurants of Dadar. Designed to take you to the sidewalks of Shivaji Park with a tapri-like setup and rocking chairs, the smoking zone brings back elements from Dadar’s unforgettable landmarks. Lastly, adding to the finishing touch is the reading and community space decorated with a photo wall that pays homage to the people and places in and around Dadar.
Famous for putting an experimental spin on classic dishes, going through the menu is no less than going on a culinary adventure. Dadar SOCIAL will also be debuting SOCIAL’s new cutlery which features quirky one liners sure to get a few laughs. The outlet will also be serving up all SOCIAL essentials, including their version of the Dadars Vada Pav i.e. the Vada Pav Bao, along with your favourite SOCIAL #drinks like the LLIIT, Thai Malish, and Aacharoska.
Capturing Dadar culture that’s nothing less than a juxtaposition of greenery and high rises, traditions values and modern midsets, is something that SOCIAL has captured perfectly with this new outpost. Speaking of the launch, Riyaaz Amlani, MD, Impresario Handmade Restaurants, says, “Being a Mumbaikar, I’ve seen Dadar transform over the decades. From witnessing humble beginnings to seeing spaces and people making it big, I’ve met people from all walks of life in this busy place. This is why I’m super pleased to have finally launched Dadar SOCIAL at the heart of this city that never sleeps. For it doesn’t matter if they are old buddies, just friends or more than that, Dadar SOCIAL opens its doors to all these amazing people and invites them to come together and celebrate life – here at the lifeline of Mumbai.”
Mayank Bhatt, Business Head – SOCIAL says “Dadar is the lifeline of Mumbai, but it was missing a space where people can come together to work, drink, and just have a great time. We believe that SOCIAL is that missing piece, our outpost is inspired by the spirit of Dadar and aims to give its residents a space where they belong.”
So get ready to transition from noon to night as Dadar gets a new place to chill, party and have a great night out, for Kohinoor Square is finally where #DadarGetsSOCIAL.
#SeeYouAtSOCIAL then?
ABOUT SOCIAL: SOCIAL is a path-breaking urban hangout that’s designed to take you offline while still keeping you connected. From an all-day café serving great food, coffee, and cocktails, SOCIAL transforms from this creatively charged collaborative space into a high-energy bar when work hours end, striking the perfect balance between work x play. Each outpost is a representation of the neighbourhood it resides in, from the pincode to the people. It’s a second home, workplace, and hangout, all wrapped up in one mind-blowing experience.
ABOUT IMPRESARIO HANDMADE RESTAURANTS:Impresario Handmade Restaurants was founded in 2001 with its maiden venture Mocha – Coffees & Conversations. Today, Impresario boasts a network of 59 restaurants across 16 Indian cities and multiple brands. Its umbrella of brands includes SOCIAL, antiSOCIAL, Smoke House Deli, Goodness to Go, Salt Water Café, BOSS Burger, Hung-Li, Lucknowee, Ishaara, Slink & Bardot, Soufflé S’il Vous Plaît, Prithvi Cafe, and Mocha. The company’s core strength lies in understanding the changing dining out habits of young India and delivering quality experiences tailored to delight its patrons.
