DIGITAL REFRESH NETWORKS WINS MANDATE FOR MORTON, A BRAND OWNED BY KK BIRLA GROUP

by Suman Gupta

January, 2021, Mumbai; Digital Refresh Networks (DRN) wins mandate for Morton, a Allahabad Canning Company that was established in 1959 by one of the largest and dynamic industrial group of ‘K.K.Birla’. Being one of the largest suppliers to the Defence Forces, and having a respectable presence in the institutions like 5-star hotels, clubs etc, Morton is all set to re-introduce their B2C services by enhancing their digital approach and engagements to the right target audience.

In order to widen the digital scope, the brand is now associated with one of the integrated creative and digital marketing solutions, Digital Refresh Networks (DRN). The mandate for DRN entails managing the brand’s overall web presence, their social media handles and offering E-commerce solutions in order to build and raise the business.

On the appointment, Barin Mukherjee, Co-Founder & CEO, Digital Refresh Networks says, “It is a proud moment for us to be associated with Morton at the time of their biggest announcement as they are going to the B2C market with a refreshed corporate and brand identity. As we truly stand by our digital first upbringing, this is an opportunity for us to leverage the brand across the digital platforms and assist them achieve the business objectives. It will definitely be an interesting journey for us.”

On the association, Mr. C Venugopal, CMO says, “We are excited to have Digital Refresh Networks on board. Now that we take a step ahead by introducing the brand to the consumers, we are sure that this collaboration will further enable in successfully crafting the brand and building the business together.”