Digital Jalebi showcases Augmented Reality technological advancements at CII Technology Summit 

by Suman Gupta

India, November 2019: Digital Jalebi, India’s leading experiential design studio, has participated at the CII Technology Summit. The event was held in Bengaluru on 23rd and 24th November 2019. CII plays a pioneering role in introducing various concepts, in the different sectors of the economy, to promote Quality practices and establish Quality systems in these sectors.

Digital Jalebi is a new media design studio that specializes in interactive installations and software for spaces like museums, planetariums, product launches, and exhibitions. It explores the latest technology to create memorable interactive experiences for its users. 

At the summit, the studio demonstrated its enormous canvas of work using the hi-tech powers of Virtual Reality (VR), Augmented Reality (AR), Mixed Reality, projection displays, interactive displays, and other technologies.   

The team of Digital Jalebi captivated audiences by exhibiting enormous installations including-

• MG Motors Tangible table

• Chandrayan 2 mission launch 

• Mind wave Champions 

• 360 VR experience 

• Digital Slingshot 

• Live stream of 360 degree on Digital Jalebi’s YouTube channel 

Visitors at the display kiosk experienced the first-hand Digital Jalebi’s skill at weaving engaging narratives with technology. Using strong narratives and cutting edge technology, Digital Jalebi had encapsulated their viewers with sensory overload, which will be a thing to remember for the lifetime. 

Speaking about its presence at the CII Technology Summit Mr. Fawaz Syed, Co-Founder, Digital Jalebi, said, ‘We’re elated to showcase our immersive designs and interactive experiences at the CII Summit. At the event, we had the opportunity to exhibit our full potential to a technical and artistic savvy audience via demonstrations. Also, for the first time, we have broadcasted the event live in 360 degrees.’

About CII: CII Institute of Quality is the leading authority in Quality Enhancement among organisations and industries. CII has provided Indian Industries with the support, systems and tools to make a mark in the competitive world.

What started as the Total Quality Management Division (TQMD) of CII in the mid-eighties, has now evolved as CII Institute of Quality. CII IQ provides the best of its kind training and consulting services to organisations to help improve their performance and set a standard of excellence. CII IQ has tied up with several international organisations to bring their best practices to India. It has helped several organisations improve their Total Quality Management Systems.

About Digital Jalebi: Digital Jalebi is India’s Leading Experience Design Studio with offices in Delhi, Bengaluru, Mumbai & Dubai. Digital Jalebi designs immersive, interactive experiences that are high on emotion and filled with vivid storytelling. Some of the leading companies in the world partner with Digital Jalebi including Google, Amazon, Xiaomi, National Geographic, Asian Paints, Tata Motors, Bill & Melinda Gates Foundation, Toyota, Pepsi, and Nickelodeon to name a few. The interactive studio is recognized as a leader in creating immersive content to narrate powerful stories. Using Digital Jalebi’s trans-disciplinary design approach brands can successfully showcase their vision to vast audiences.