by Suman Gupta
Jaipur, India – May, 2024 – Gaurav Mehta, founder of India’s leading micro luxury brand Jaipur Watch Company announced the launch of the Gaurav Mehta Design Foundation aimed at nurturing budding talent in watch design: specifically focusing on Indian style design themes. The foundation will not only hone but also honor design talent across India.
The Gaurav Mehta Design Foundation is for design students to participate and create an analog wristwatch that embodies design language at its core. All design students will be encouraged to respectfully reinterpret traditional Indian craftsmanship and cultural motifs: infusing them with contemporary design elements to create timeless and sophisticated aesthetics. Emphasis is placed on ergonomic excellence, prioritizing wearer comfort through thoughtful consideration of size, weight distribution, and strap materials. Additionally, the designs must integrate elements that align with Jaipur Watch Company’s existing product range, ensuring a cohesive and recognisable brand identity. The Gaurav Mehta Design Foundation is committed to supporting the next generation of designers. It is an initiative aimed at nurturing young design talent and giving back to the community by fostering creativity and preserving traditional Indian craftsmanship.
Designs will be evaluated on concept and execution and the most outstanding design submission will not only receive a cash prize of ₹25,000 but also an internship opportunity at Jaipur Watch Company, where one can develop skills and push the boundaries of traditional and modern horology.
By empowering young designers and preserving the rich cultural heritage of India, the foundation aims to create a sustainable impact that resonates with the community and beyond.
Gaurav concludes “Having carved my path in watch design without formal training, I understand the importance of support and real-world experience. It’s time to give back and pave the way for students whose creative potentials are waiting to be discovered and embraced.
About Jaipur Watch Company :Jaipur Watch Company is India’s premier micro-luxury watch brand, known for creating bespoke timepieces that celebrate Indian heritage through the use of coins, stamps, and traditional crafts. Each watch is a testament to meticulous craftsmanship and timeless design, making it a treasure trove of history and elegance worn on the wrist.
