by Suman Gupta
January 2023: Cycle Pure Agarbathi, India’s most preferred home worship essentials brand, has introduced the Om Shanthi Monthly Puja Pack range for a rejuvenating prayers experience. The pack is made to ensure the supply of essentials for daily worship for 30 days, adding to the convenience of the devotees across India. The homegrown brand offers an array of quality products in the home worship category.
Under the Om Shanti Puja range, the brand offers elaborate and highly refined home worship products like the Om Shanthi Haridra, Kumkum, Ghee Diyas, Akshat, Cotton wicks, Pure Puja Oil, Pure Chandan Tika, Om Shanti Kapooram, and Ganga Jal.
Cycle Pure has been expanding its retail presence and has launched 34 offline stores across India in order to capture the puja space with its wide range of product offerings. The Cycle.in stores have more than 200 products available that have been created using pure ingredients. Each Cycle.in store is a one-stop solution for all the prayer needs of the devout throughout the year. These stores offer fragrances and puja products that enhance the spiritual connect.
Makar Sankranti is a harvest festival celebrated across India. This auspicious festival marks the end of the winter solstice and the beginning of the season of harvest in India. As the country is passing through the global pandemic resulting in low-key celebrations, the brand encourages consumers to celebrate the festival within the safety of their homes.
Speaking on the unveiling of the new Puja pack, Mr. Arjun Ranga, Managing Director, Cycle Pure Agarbathi, said, “The Om Shanthi Range was created with our customers’ comfort and delight in mind because we strive to improve their experience with us every year. We are witnessing festivals in a grandeur way and so, we would like to urge everyone to keep safety into consideration as we start this harvesting season and change to longer, warmer days. All those who are enjoying the occasion deserve our best wishes.”
The range will cater to all the puja needs of the consumers with a pure aromatic experience. The products are available in the market as well as on the websitehttps://www.cycle.in.
The prices of the products range from INR 30 to INR 300.
The brand also extends its warm wishes to its consumers on the occasion of Makar Sankranti.
About NRRS: The Mysuru-based NRRS was founded by Shri N. Ranga Rao in 1948. A true visionary and a philanthropist, Shri. Ranga Rao created the ubiquitous Cycle Pure Agarbathies which has today become the largest selling incense stick brand in the world. From a home-grown enterprise, NR Group has evolved into a successfully-run business conglomerate with an established presence in India and abroad. The group has diversified into various business categories like functional air care products (Lia brand of room fresheners and car-fresheners), wellness home fragrance products (IRIS) under Ripple Fragrances, floral extracts (NESSO) and Rangsons Technologies. Today, it is truly an Agarbathi to Aerospace conglomerate as it is also involved in making parts for Defence helicopters. The organization has largely committed itself towards social responsibilities and fulfills them, through its charity arm NR Foundation. The NR Group today is managed by the third generation of the Ranga family.
For more information on NR Group, please visithttp://www.nrgroup.co.in/
