by Suman Gupta
Mumbai, October 9,2023: Creative Newtech (NSE: Creative), India’s foremost brand licensee and market entry specialist, today announced its partnership with Ruark, UK’s premium Audio brand, which will see them available in India. Ms. Ajita Hathlia – Deputy Director, Trade & UK Exports, South Asia , British High Commission & Farhad Unavala – Senior Trade Adviser, Lead for Western India – Technology, Education, Innovation & Smart Cities, were present alongside Ketan Patel, CMD, Creative Newtech, Richard Mckinney , Global Marketing & Sales Director, Ruark UK , at a press conference held to announce its India entry.
In her remarks, Ms. Ajita Hathila, Deputy Director, Trade & UK Exports, South Asia, British High Commission, said,” The UK Government congratulates Ruark Audio and its partner Creative Newtech on their entry into the premium Indian Audio marketplace. Ruark’s arrival in India builds on its export successes in other markets and its strong reputation as a UK export champion”.
Commenting on the India entry, Richard Mckinney, Global Marketing & Sales Director, Ruark UK, said,” We are delighted and happy to be here in one of the world’s fastest growing economies with a growing audience whose appetite for great music is apparent. The credit for us being here entirely goes to the team at Creative Newtech who helped plan the entire India entry meticulously. Their shared passion for quality and consumer delight combined with their in-depth understanding of the Indian market, the nuances of distribution and their large network both offline & online, am sure will help Ruark fins its audience of audio lovers across India.”
In his comments, Ketan Patel, CMD, Creative Newtech, said,” Ruark is a great addition to the ever-growing portfolio at Creative Newtech. Being a premium brand targeted at true music lovers and those with a design bent, it’s part of our strategy to bring more high-end brands into our portfolio. Indian market for high quality audio is still growing and the appetite has only grown post covid aided by the growing affluence particularly among millennials and GenZ. We thank the team at Ruark for believing in us and am sure it will be a mutually win-win partnership. With this global launch, Ruark is introduction the below mentioned range of products MR1 MK2, R2 MK4, R3S, R410, RS1 available in India. With starting range INR. 69,000/- upto INR 4,99,000/-
About RUARK: Founded in 1985, Ruark Audio is a family-owned British company based int he south east coast of UK, founded on a shared love for fine audio products and varied inspiration drawn from their experiences, love for music and walks along the beach in Southend. It is currently available in 25 countries.
About Creative Newtech: Founded in 1992 by the husband-wife duo of Ketan and Purvi Patel, the Mumbai-based Creative Newtech has grown organically in 3 decades to become India’s leading Brand Licensee and Market Entry Specialist offering 25+ brands, 3200+ products, 8000+ happy channel partners. With a network that spans online, offline, large retail format & retail, Creative Newtech is among the handful that provides an end-to-end solution from contract manufacturing to retail distribution & brand licensing. Listed on NSE since August 2017, it employs 300+ professionals. Creative Newtech currently partners with Honeywell, Samsung, Cooler Master, Fujifilm-Instax, ViewSonic, Razer, Cricut, MSi, Olympus, PNY, iBall, etc. in India and beyond. Its Ckart platform is India’s first B2B e- commerce platform for electronics & IT peripherals. Do visit https://www.creativenewtech.com
