by Suman Gupta
NEW DELHI, MAY 01, 2023: Crayons Advertising Limited, India’s leading homegrown integrated advertising agency, today announced that it plans to tap the international advertising markets through strategic tie-ups with independent agencies and acquisitions to help tap the Indian diaspora, in countries like Middle East, US and UK. At the same time, Crayons is also focusing on getting overseas talent to be a part of its Indian operations, by engaging with multiple recruitment firms in European markets.
Commenting on the plans, Ashraye Lalani, Director, Technology & Growth, Crayons Adverting, said, “Around the world, there are still a large number of independent agencies that are doing stellar work. We are actively looking at possible tie-ups and acquisitions involving independent agencies with a strong presence across the Middle East, US and UK, with a significant Indian diaspora.
Crayons Advertising, which has recently filed its Draft Red Herring Prospectus (DRHP) with NSE Emerge for its initial public offering (IPO), is also in talks with a few mid-sized agencies in the UK and Middle East markets.
“This will help us tap into a collaborative space leading to seamless knowledge transfers and benefit the partner agency to leverage our understanding of Indian values and ethos. This exchange or presence will enable us to take the Crayons proposition to newer markets and offer customized communications solutions to the brands, enriching the diversity narrative,” added Ashraye.
Indians have emerged as the favoured customer base in the Middle East, US and UK, owing to their growing economic dominance. As per a census in August 2022, the average household earning of Indians in the US is far higher than other immigrants – at $123,700. At the same time, in the UK, Indians rank alongside the Chinese as communities that earn above-average salaries. This has led to companies eager to tap the consumer using more relatable communication – leading to a higher focus on Indian ad professionals in such markets.
Crayons also is tapping global talent to join its India operations to accelerate its digital transformation and offerings.
“Digital communication has gone way beyond conventional digital marketing. In order to grow further, it is time for us to get global talent into the system. Technological expertise, coupled with our insights into behaviour which is unique to our country, we can create solutions that will be very effective for our clients,” Ashraye further added,
On listing, Crayons Advertising will be India’s first major homegrown advertising agency to go public. Promoted by Kunal Lalani, Caryons Advertisement has been an integrated and innovative advertising agency for over three and half decades. The agency is banking on ad tech and event management prowess to script its next growth stage. The company recently announced that it won marquee mandates, including TATA Sons, National Skill Development Corporation, Indian Oil Corporation, TATA Croma and Bank of Baroda.
About Crayons Advertising: Crayons Advertising Limited is a full-fledged innovative advertising solution with offices in Delhi, Mumbai, Chennai, Kolkata, and Lucknow. The company’s founder, Mr. Kunal Lalani started the journey of advertising media services in 1986 by pitching advertisement assignments from renowned brands. Today, Crayons has transformed into an end-to-end ad-tech integrated marketing communications agency, offering 360-degree service solutions spanning across strategy, creative, traditional and digital media planning & buying, OOH services and on-ground activations. The team of award-winning reputed industry professionals in the agency consists of individuals with vast experience in the industry, having launched some of the most iconic campaigns for the largest brands with multinational agencies in the past. As India’s largest homegrown integrated agency, Crayons has handled some of the largest government projects, been the agency on record for many PSU brands, and helped build some of India’s largest market-leading private brands. The Company has delivered hundreds of stories in the form of advertising campaigns across multiple media in the past 36 years for marquee domestic and international clientele. The agency has won numerous awards across sectors and markets, highlighting its ability to deliver efficient, innovative, and creative mandates encompassing the sentiments of Bharat and India.
