Clinic Plus Celebrates Daughter’s Day with #MeriBetiStrong
Mumbai, 25th September 2019: Recognizing the central role mothers play in building their daughters into strong individuals, Clinic Plus launched a heartening #MeriBetiStrong campaign to celebrate their relationship on Daughter’s Day. Focused on addressing the need for change in society, which has been traditionally rooted in patriarchy, the campaign by Clinic Plus depicts how mothers across cultural and social backgrounds are using their own experiences to create strong foundations for their daughters, and inspiring them grow into better, stronger versions of themselves.Clinic Plus recognizes that a mother plays the most pivotal role in the early formative years of her daughter, and she can truly shape her thinking. It is the voice of many mothers who instil strength and belief in their daughters every day. With the #MeriBetiStrong movement, Clinic Plus is sowing a powerful, yet transformational seed in society – one that will inspire and bind mothers across India irrespective of ethnicities, regions, religions and cultures to raise their daughters strong. We are positive that every small push in the right direction will go a long way in changing the way our country raises its daughters”
Added Anurag Agnihotri, Executive Creative Director, Ogilvy India (West), “Girls are not born weak – societal conditioning makes them so! Right from childhood the noise around how to walk, sit, dress, and even when and whom to marry results in conditioning so pervasive, that they forget their own strength. Only one voice has the power to stop this, and that is the mothers’! only she can make sure her daughter grows up strong. Infact a mother’s wish that her daughter become stronger than her is so natural that it’s almost a truism. With this simple thought, our work tries to dismantle restricting mindsets not just in society but also among mothers and daughters themselves.”