Cinepolis takes the culinary experience a notch higher by launching 15 new dishes for foodies

by Suman Gupta

The mouth-watering dishes have been curated by globally acclaimed Chef, Saransh Goila

National,October 2019: Cinépolis, India’s 1^st international and the world’s 2^nd largest movie theatre circuit by attendance is set to take foodies by storm with the launch of an array of lip-smacking dishes. The launch of the 15 new dishes created in association with Chef Saransh Goila are in line with the brands endeavor to offer an extraordinary culinary experience to movie goers.

Cinépolis’ endeavor to constantly push the boundaries of providing an ultra-lux experience to its patrons is further fostered by the ultimate gastronome extravaganza, the new menu promises. The expansive menu is a well-curated blend of consumer favourites with a twist that present new categories and revamp the existing menu for foodies.  Some of the Chef special dishes include – Paneer Tikka Salad, Malai Seekh Bun Roll, Aloo Tikki Roll, Masala Coke, Mac n Cheese, Chocolate Desserts and a selection of chocolate desserts. With focus on fresh and handpicked ingredients, designing of serves for easy consumption in cinemas and strikingly gorgeous plating – the patrons can experiment with flavors from a delectable menu.

Mr. Devang Sampat, Dy CEO, Cinépolis India said, “Being a leading cinema player in India as well as globally, we constantly aim to introduce new concepts and initiatives to further enhance the in-cinema experience. Collaboration with Saransh has been in line with this thought for the curation of the new interesting menu and look forward to our patrons enjoying the new offerings.”

The introduction of new dishes has been an elaborate exercise, which included a thorough analysis of the previous menu, understanding consumer preferences, multiple iterations with new recipes and intensive Pan-India training of the Cinépolis F&B personnel in the precise preparation of the dishes, all done directly by Chef Saransh.

Chef Saransh Goila, shared his enthusiasm at the launch of the handcrafted menu and said, “After the successful launch of the new menu curated for Cinepolis Pan India earlier this year, we collaborated once again to add freshness to the menu. We have added 15 mouth-watering dishes to the existing menu, some of which are my favourites as well, including the stellar combination of Masala Coke and Malai Seekh Bun Roll. The menu showcases our ambition to create appetizing dishes and we hope that the movie-goers enjoy their meal as much as we enjoyed creating it.”

This initiative is in sync with the growing popularity of dine-in theaters as Cinépolis strives to provide the finest experiential entertainment with gourmet-inspired food menu. The host of innovative and first-of-its-kind services being devised by Cinépolis, endorse their commitment of setting new benchmarks in the cinema exhibition industry. The new menu is available across all Cinépolis theatres in India bringing the same freshness, quality and taste to its patrons.

About Cinépolis India: Cinépolis India is a wholly owned subsidiary of Cinépolis and is the 1st international exhibitor in India. The company currently operates 383 screens under the brand names of Cinépolis, Cinépolis VIP, and Fun Cinemas. Cinépolis operates India’s biggest Megaplex – 15 Screen Multiplex in Pune and has brought innovative concepts to exhibition Industry in India. Cinépolis also offers multi-benefit loyalty program- ‘Club Cinépolis’, to enhance customer experience and increase loyalty. Club Cinépolis offers free registration, earning and burning of points, invite to pre-screening of movies and star visits. Cinépolis India has been awarded with “Most Admired Retail Launch” in 2010, “Most Admired Retailer – Innovation” in 2011, “Fastest Growing Multiplex Chain” in 2015, “IMAGES Most Admired Retailer – Entertainment” in 2015, “DLP CineAsia Marketing Achievement Award” in 2015, ‘Best Marketing Campaign of the Year’ award at the Making of Developed India awards 2017.  In 2018 Cinépolis has been awarded with ‘Best Multiplex – West’, ‘Best Multiplex – South’ and ‘Fastest Growing Chain’ at the Global awards for Retail Excellence. In 2018, Cinépolis India has been awarded with “Most Trusted Brand of the Year” at Big Cine Expo 2018 and Images Most Admired Retailer – Entertainment at Indian Retail Forum 2018 and MAPIC India Omnichannel Retailer of the Year 2019.

About Cinépolis: Cinépolis was founded in Mexico in the city of Morelia, Michoacán in 1971. Today it has positioned itself as the world’s 2nd largest movie theater circuit in attendance, operating 884 cinema complexes, 6593 screens and over 1.2M seats across 18 countries worldwide. It was the first cinema exhibitor in the world to pioneer the concept of luxury movie theatres, establishing the first luxury theatre experience in 1999 in Mexico City. Cinépolis aspires to provide its guests with the best overall experience in film entertainment and employs a global workforce of more than 39,370 people to support its mission. Cinépolis plans to continue to revolutionize the industry for years to come.