Chingari welcomes Salman Khan as Global Brand Ambassador and Investor

by Suman Gupta

New Delhi , 2nd April 2021:  Chingari, India’s fastest growing media super entertainment app today announced Salman Khan as Global Brand Ambassador and Investor.

Salman Khan is India’s most popular and iconic actor and an undisputed king of the box office. apart from being one of the most loved actor, he is also a successful producer, the most popular TV host, and a well-known philanthropist.

Sumit Ghosh, Co-founder and CEO, Chingari App said, “This is a really significant partnership for Chingari, our ethos is to reach out to every state of Bharat and it’s our pleasure to have Salman Khan on-board as one of our global brand ambassador and investor. We are confident that our association will power Chingari to scale greater heights in the near future.

Talking about the association, Salman Khan said, Chingari is amongst the most popular entertainment apps in India and it has focused on adding value to its consumers and content creators. I like how Chingari has shaped up in such a short span of time, a platform for millions from rural to urban to showcase their unique talents and be seen by another million’s in no time.

With Salman Khan as the global brand ambassador and investor, Chingari is looking to augment its position as the market. leader… Chingari, a pioneer in this space, wears it’s “Made in India” tag with pride. Chingari is the winner of Aatmanirbhar Bharat App Innovation Challenge in the year 2020.

Deepak Salvi, Co- Founder & COO, Chingari App, said, we believe that Salman’s mass appeal will help us attract more users onto the platform. Chingari has always focused on empowering the content creators and builds on its strategy to continuously bring exciting content for all users with more relevant and robust features, for the larger Bharat.

Vikram Tanwar, Co- Founder of UBT, Salman’s talent management firm, and the company which has been empaneled exclusively by Chingari to create premium talent associations across the country said, “The short video space has been expanding exponentially in India. It is a medium that millions are using to create content and the go-to choice for many Indians with respect to content consumption. This engagement with Chingari will give an opportunity to a lot of users to showcase their unseen talent and will give way to the next set of digital stars in India.

 “We wanted a brand ambassador who is in tune with the pulse of the nation, and Salman Khan in many senses cut across all genres and geography and is the best choice to be the face of the brand, says Aditya Kothari, Co-Founder & CSO, Chingari App. Going forward, Chingari aims to provide creators with better tools to create unique content on its platform.

By December 2020, Chingari had already raised well over $1.4mil from its blue-chip backers in India and globally, alike. like reputed investment groups like Angel list,  iSeed, Village Global, Blume Founders Fund, Jasminder Singh Gulati and other prominent names are amongst Chingari’s investors.  Chingari also closed a fresh round of funding recently of $13mil led by OnMobile, Other investors who participated in this round include Republic Labs US, Astarc Ventures, White Star Capital, India TV (Rajat Sharma), JPIN Venture Catalysts Ltd, ProfitBoard Ventures, and some large family office funds from the UK.

About Chingari; Chingari is one of the most popular media super entertainment app in India. It is owned by Tech4Billion Media Private Limited. Through this app, users can create and upload videos in more than 12 multiple languages including English and Hindi.

Chingari was launched on Google Play Store in November 2018. The app scaled new heights in 2020 and became India’s #1 Super Entertainment App and the most popular short video sharing application by August 2020. As on date, Chingari has clocked more than 56 Million users in India and the user base continues to grow by the minute.

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