by Suman Gupta
Mumbai, October, 2024: In an effort to connect with a broader audience, Chinese Wok, one of India’s leading QSR chains specializing in Chinese cuisine, has partnered with the much-anticipated film Bhool Bhulaiyaa 3, marking the brand’s first-ever movie integration. This exciting collaboration with the renowned Bhool Bhulaiyaa franchise aims to leverage the film’s immense popularity to engage fans and elevate the brand’s presence, creating a unique fusion of food and entertainment that resonates with audiences across the country.
The campaign spotlights Kartik’s signature charm while showcasing Chinese Wok’s authentic Desi Chinese cuisine. The vibrant collaboration not only raises excitement for the film but also highlights the mouth-watering flavours that have made Chinese Wok a favourite among food lovers.
Aayush Agrawal, Founder of Chinese Wok, commented, “We are thrilled to collaborate with Bhool Bhulaiyaa 3! At Chinese Wok, we are constantly exploring new avenues to connect with our audience in meaningful and engaging ways. Partnering with such a highly anticipated film allows us to merge the excitement of cinema with the vibrant flavours of Desi Chinese. This collaboration represents our ongoing efforts to innovate, expand our reach, and create memorable interactions with customers through a blend of food and entertainment.”
In addition to the campaign, Chinese Wok has launched a cool Instagram filter, “Balance the Wok,” where users can balance a virtual wok while collecting Desi Chinese ingredients. This fun, interactive filter blends entertainment with education, reinforcing the bold and authentic flavours that Chinese Wok is known for.
About Lenexis Foodworks: Lenexis Foodworks is a leading quick service food company in India, dedicated to crafting exceptional culinary experiences through its restaurants across high streets and malls. It operates a portfolio of distinct brands—Chinese Wok, The Momo Co., and Big Bowl—that cater to a wide range of tastes and preferences, making it a trusted name in the food and beverage industry.
Founded in 2015, Chinese Wok is the flagship brand under Lenexis Foodworks and stands as India’s largest Chinese QSR brand. It is transforming the way Chinese cuisine is enjoyed by staying true to its founding principles of offering high-quality, hygienic Desi-Chinese dishes at affordable prices. It has a footprint of close to 200 outlets in 29+ cities including Mumbai, Delhi, Bangalore, Vadodara, Pune, Chennai, Coimbatore, Jaipur and Hyderabad With plans to introduce new concepts and categories, Lenexis Foodworks is poised to redefine the culinary landscape, delivering delightful experiences to customers across the nation.
For more details, please visit https://www.thechinesewok.com/
