by Suman Gupta
Mumbai, August, 2019: Some bonds are precious, like gold; the bond that siblings share is one such special bandhan. The precious love and belonging shared by siblings are captured in the sweetest of festival – Raksha Bandhan. So, celebrate this Rakhi with Ferrero Rocher with their latest campaign of Rakshabandhan “The Golden Bandhan”. Ferrero Rocher brings alive ‘the Golden Bandhan” on digital, at point of sale and consumers can also experience this in some select store activation to help brothers and sisters rejoice the special golden bond.
Promising never to side-line any celebratory emotion, especially the celebrated siblings one, the leading confectionery brand has taken over to enhance this golden experience. As a part of the digital initiative, the campaign would be promoted on a micro site to facilitate relationship between siblings who don’t live in the same city by sending beautiful Rakhis and wishes with customised messages on behalf of sisters to their long-distanced precious brothers. In the first leg of the campaign, Ferrero Rocher will be launching a digital story around theme The Golden Bandhan. The short-animated film humorously depicts the special relationship between brothers and sisters. It encapsulates the affectionate bond between siblings that takes you back to your childhood days!
Speaking about the campaign, Ferrero Rocher spokesperson said, “Ferrero Rocher has always symbolized with the spirit of gifting during festivals. Rakhi is sought after festival as it celebrates that special bond between brothers and sisters. This campaign will mark the beginning of the festive season for Ferrero Rocher.”
The on-ground activation will take place in select Premium stores in Delhi on 10th August and 11th August. Ferrero Rocher will provide sisters with an opportunity to make this Raksha Bandhan special by surprising their brother with a handmade rakhi and Do it Yourself “Rakhi thali”, made specially for him! Participants would be invited to share their siblings’ stories with Ferrero Rocher.
It’s time to celebrate the festival of precious love, bonding, and care; creating memorable moments with your sibling! And what better way to celebrate this Golden Bandhan than with Ferrero Rocher, that offers a unique taste experience of contrasting layers – a whole crunchy hazelnut in a delicious creamy filling, all encased in a crispy wafer shell covered with milk chocolate and gently roasted hazelnut pieces. Further, with the golden wrapper and elegant paper cup, Ferrero Rocher is even more distinctive and special.
So, celebrate this Rakhi with Ferrero Rocher – a Golden Gift for your Golden Bandhan.
