National, June, 2022: ZeeZest.com, India’s favourite multiformat lifestyle portal, unveils its June Digital Cover featuring global artiste Ali Fazal, one of the most sought-after Indian actors in international cinema, as its Cover Star. As one of India’s most dashing exports to Hollywood, Fazal’s poetic looks and noteworthy acting chops make him the next big crossover star to make India proud.
Being a prominent face in Indian and international cinema Ali Fazal shares the core difference in marketing films. “The way they (Hollywood) treat their product is very different from the all-guns-blazing approach to marketing and outreach in India. I had never seen anything like it in my life. It is like a presidential campaign; very selective, and very strategic,” he said.
Launched in 2021, ZeeZest.com is a unique lifestyle and entertainment website that binds its viewers by helping them discover, engage and fulfil the thirst for homegrown and international content across six diverse lifestyle pillars: Travel, Food, Health, Fashion & Beauty, Culture and Homes. As a multiformat website, ZeeZest.com has over 4.5 Mn monthly active users, along with an average of 12.5 Mn monthly page views. With diverse content formats, ZeeZest.com has emerged as an authority on living the good life.