CaratLane – A Tanishq Partnership: Opens Its Doors to Vashi

by Suman Gupta

February 2020– CaratLane – A Tanishq Partnership, India’s leading omni channel jeweller has launched its 8th store in Mumbai, in the fast-moving suburban area of Vashi. CaratLane’s retail expansion has been accelerated throughout the year, and with the launch of this store, the brand now has 18 stores in the western region of the country, and 82 stores across India.

Vashi has many loyal customers who have always considered CaratLane as their go-to jewellery brand and love the designs. The addition of a store to the city is an added bonus for those who also love to browse and try-on jewellery before they buy. The new store is perfectly situated at Inorbit Mall, which is one of the most prominent shopping hubs of the city. With people hailing from all over Vashi to shop in the mall, there could be no better location for this new outlet.

Speaking on the occasion, Mithun Sacheti, the Founder and CEO of CaratLane said, “We are proud to launch our 1st store in Vashi. With this store, we should be able to reach out to all our customers who have been eagerly waiting for a CaratLane store, nearer to them.”

“The speciality of this store is a virtual try-on mirror, an extremely helpful team of jewellery experts and a very unique spin on the traditional Indian jewellery stores. To the women out there who are always on the lookout for modern, fun, and contemporary jewellery – we welcome you to our Vashi store and hope to see you here soon!” – added Sacheti.

Mrs Surabhi Singh, a CaratLane customer from Vashi says “It’s great that a CaratLane store is now in Vashi, that too at a place where I love to shop! I have always been a fan of the vast range of beautiful designs which are available at such affordable prices.”

“CaratLane is a brand that is able to cater to a vast audience since it has designs starting from as low as Rs. 5000. We are excited to welcome our Vashi shoppers, and we are offering a Flat 20% off on Diamond Prices of all Diamond Designs, for a limited period.” added Atul Sinha, SVP- Retail, CaratLane who was present at the launch.

For a brand that’s on a mission to democratise access to beautiful jewellery in India, the launch of this store is yet another step forward in that direction.

Store Address:

Unit No: F-7A, Inorbit Mall, Vashi,

Navi Mumbai, Maharashtra 400703

Store Timings:  11:00 AM to 9:30 PM

Contact No: 07900139000

Visit: http://www.CaratLane.com

About CaratLane:CaratLane – a Tanishq Partnership, India’s first omnichannel jewellery brand was founded in 2008, by Mithun Sacheti and Srinivasa Gopalan, with a simple but courageous objective – to make beautiful jewellery accessible, affordable and forever wearable. All CaratLane collections draw design inspiration from a strong historical legacy and interpret them in a modern theme. With the new-age woman as a muse, the design philosophy at CaratLane is to make jewellery which makes the wearer ‘feel’ beautiful, and draws out her compelling individuality, inner confidence and self-esteem.

With a strategic investment from Titan Company Limited, CaratLane is now partners with India’s largest retail jeweller, Tanishq. The partnership aims to work towards a common mission – to offer customers beautiful jewellery and a distinctive shopping experience that fits today’s values and lifestyles – enabling CaratLane to grow as India’s 21st-century jewellery brand.

CaratLane is also known for its signature jewellery-buying experience across all platforms. Along with the website, which is India’s largest online jewellery destination, CaratLane now has 82 brand stores across the country. The stores bring a seamless jewellery buying experience with access to all jewellery, along with Magic Mirrors for virtual try-on. CaratLane also pioneered a unique Try@Home feature for jewellery buyers in the country, where customers can book an appointment to get their desired jewellery delivered at their doorsteps and try them at their comfort, with no obligation to buy. Furthermore, CaratLane also launched a revolutionary virtual try-on app – the Perfect Look App – which enables jewellery buyers to try multiple pieces literally without having to physically wear them.

Facilitating the diamond-buying experience in India, CaratLane stores also include a Solitaire Lounge personalised with a highly skilled team to assist diamond buyers to find the perfect solitaire. CaratLane diamond consultants are also available 24×7 at toll-free number 1-800-102-0103.