The launch of the flagship 2nd Experience Centre takes place within two months of the 1st physical centre opening
by Suman Gupta
National, 12th December 2022: Candere, India’s leading JewelTech brand, renowned for its unique designs and state-of-the-art karigari, launched its 2nd Experience Centre in Borivali, Mumbai as a part of their retail expansion strategy. Candere’s long-associated patrons, along with Mr Rupesh Jain, Founder & CEO of Candere, were present to mark the auspicious occasion.
The one-of-a-kind flagship experience centre spread across 900 square feet offers a wide range of trendy, popular and modern designs inspired by our Indian heritage. These product ranges are uniquely crafted in gold, diamonds and platinum across an assortment of solitaires, rings, earrings, pendants, bracelets, necklaces, and accessories. The store will also showcase some of the brand’s best-seller collections crafted to perfection, such as the Ziva, Miracle Plate, Evil eye, Besotted, Aadya, Starlet, etc. Given that the consumers are an integral part of the brand’s success and instrumental in developing the brand as a pioneer in the JewelTech industry, the brand will also provide them with enticing offers, such as up to 100% per cent off on making charges on diamond jewellery as well as an instant bank discount of 5% on diamond jewellery.
Sharing his thoughts on the launch of the flagship experience, Rupesh Jain, Founder and CEO of Candere, said, “We are delighted to launch another Candere experience centre in Mumbai within two months of our first experience centre launch in the city. Our constant endeavour is to provide our customers with an exceptional jewellery shopping experience. As a result, the new store offers several elegant and unique collections that appeal to consumers who want to express themselves via jewellery. The store will also feature virtual try-on devices that enable customers to try thousands of jewellery designs. With these, we aim to offer our customers a one-stop destination for stunning jewellery pieces and an immersive experience.”
Commenting on the experience centre’s announcement, Punith Iyer, COO of Candere, said, “This store exemplifies our brand philosophy and the visual identity we developed to match the goals of contemporary Indian consumers. Our ambitions for offline expansion include enhancing our relationships with current customers and building a solid base of new clients to promote industry growth and profitability. Hence, our second experience centre demonstrates our commitment to making modern jewellery accessible to our customers.
Candere is redefining jewellery in a new light, providing collections imbued with the latest trends and integrating technology. It plans to expand its product line in the coming year by launching jewellery collections considering the customers’ preferences.
About Candere: Candere by Kalyan Jewellers is India’s leading phygital jewellery brand specialising in fine customized diamond jewellery. Being a JewelTech brand, it offers its customers a best-in-class shopping experience from their homes through the online channel, alongside experiencing the exquisiteness of each jewellery piece through touch and feel in their Experience centre. They have a catalogue size of 8000+ in-house handcrafted jewellery embedded with traditional and contemporary karigari excellence. The brand caters to the dynamically changing tastes and preferences of modern consumers, in tune with their lifestyles in just one tap. They also offer express delivery to maximum pin codes across cities.
