by Suman Gupta
With prices starting at just ₹149, this menu offers the best of Korean flavours in burgers, wings, chicken and fries across restaurants in the country.
Mumbai, April 09, 2025: Burger King India is bringing the bold and exciting flavours of Korea to its guests with the launch of its Korean Spicy Fest, a limited-time menu designed to tantalize taste buds with the perfect fusion of heat and authentic flavours.
Launching nationwide on April 2nd, this fiery new range is set to excite Gen Z, millennials, and spice lovers alike. Whether you’re a die-hard fan of Korean flavours or looking for a thrilling new food experience, this menu delivers on all fronts.
Inspired by trends and the rising love for Korean cuisine, Burger King has crafted a menu that goes beyond just spice – it’s an authentic Korean taste experience. Infused with the richness of sesame, ginger, garlic, and red chilies, the multi-dimensional flavour profile with premium brioche buns ensures a satisfying balance of heat and flavours.
“Guests today are looking for new, exciting flavours that push the boundaries of taste. We have seen Korean flavour frenzy across categories and in our internal research too Korean came up as a top consumer flavour preference. Our product development team went to the fundamentals of Korean taste and built our recipes to deliver this authentic Korean flavours with the unique dunking process. With the Korean Spicy Fest, Burger King is delivering an authentic, crave-worthy experience that brings the global Korean flavour trend right to our guests. We’re confident that the combination of premium ingredients like the Brioche bun, bold Korean flavours, and a variety of burgers and snacks will make this an instant favourite of our guests,” said Kapil Grover, Chief Marketing & Digital Officer, Burger King India.
The Korean Spicy Fest brings together a diverse range of formats to satisfy every craving:
- Korean Spicy Chicken Burger – Succulent whole muscle chicken crunchy coated in bold Korean flavours, topped with fresh lettuce and premium brioche buns.
- Korean Spicy Paneer Burger – A spicy delight for paneer lovers with a flavourful Korean twist.
- Korean Spicy Chicken Wings – Juicy, bone-in wings tossed in the ultimate Korean glaze.
- Korean Spicy Chicken – Boneless, bite-sized, fiery delights.
- Korean Spicy Fries – Crispy cheesy fries with Korean glaze that packs a punch.
With prices starting at just ₹149, Burger King ensures that these premium Korean flavours are accessible to all. The range is available nationwide across all Burger King restaurants for dine-in, takeaway, and delivery. Guests can also enjoy Korean Meal Deals and upgrade combos at attractive pricing to get a complete flavour-packed experience.
Burger King is set to make waves with a full-fledged 360° campaign featuring digital promotions, in-restaurant activations, OOH advertising, and influencer partnerships. A multi-pronged influencer strategy will engage food enthusiasts, K-culture lovers, and spice lovers, ensuring that everyone gets a taste of the action.
Additionally, multiple user-generated content contests, are planned on their social media handles, to add an interactive and engaging twist for Burger King’s fans across social media.
While the Korean Spicy Fest is all about bold flavours, Burger King has carefully calibrated the spice levels to suit the Indian palate and preference. The taste is balanced to offer a thrilling yet enjoyable heat experience, making it a must-try for all burger lovers.
Reflecting on the creative vision for #BKKoreanSpicyFest Anupama Ramaswamy, Joint MD and Chief Creative Officer, Havas Worldwide India said, “The buzz around K-culture is undeniable, but what caught our attention was the hunger for authenticity. People aren’t just looking for what’s popular; they want what’s real. Keeping this insight as our guiding tenet, we launched our Korean Spicy Fest campaign with a DVC that paid homage to all the K-fans in India and built a tribe through digital activations. This campaign isn’t just about introducing new menu items—it’s about honouring the culture and giving K-fans an experience that feels authentic, immersive, and made just for them.”
Link to the video: https://youtu.be/d6CylgreafY?si=Xl1k_NIapb1rYaPn
ABOUT Restaurant Brands Asia Limited (formerly known as Burger King India Ltd) brand in India: Restaurant Brands Asia Limited (formerly known as Burger King India Ltd) embarked on its journey in 2013 and since then it has become the fastest growing international QSR chain in India during the first five years of its operations based on the number of restaurants. As the national master franchisee of the BURGER KING® brand in India, it has exclusive rights to develop, establish, operate and franchise Burger King branded restaurants in India. The master franchisee arrangement provides RBA with the ability to use Burger King’s globally recognised brand name to grow business in India, while leveraging the technical, marketing and operational expertise associated with the global Burger King brand. RBA through its subsidiaries in Indonesia runs the national master franchisee of the brand BURGER KING® and brand Popeye’s® in Indonesia, it has exclusive rights to develop, establish, operate and franchise Burger King and Popeye’s in Indonesia.
For more information, please visit http://www.burgerking.in
ABOUT THE BURGER KING® brand worldwide: Founded in 1954, the BURGER KING® brand is the second largest fast food burger chain in the world. The original HOME OF THE WHOPPER®, the BURGER KING® system operates more than 15,000 locations in approximately 100 countries and U.S. territories. Almost 100 percent of BURGER KING® restaurants are owned and operated by independent franchises, and many of them are family-owned operations that have been in business for decades. The BURGER KING® brand is owned by Restaurant Brands International Inc. (TSX,NYSE:QSR), one of the world’s largest quick service restaurant companies with more than $23 billion in system sales and over 19,000 restaurants. To learn more about the BURGER KING® brand, please visit the BURGER KING® brand website at www.bk.com or follow us on Facebook and Twitter.
