by Suman Gupta
A leading on-demand same-day delivery platform, is making significant strides in the Indian market while eyeing global expansion. With a strong focus on emerging markets and a commitment to innovation, Borzo has established itself as a key player in the delivery industry. The company aims at massive India-specific expansion by increasing density of operations in various Indian cities. Borzo has expanded to 8 Indian cities namely Amritsar, Guwahati, Jodhpur, Kota, Lucknow, Udaipur, Kanpur and Dehradun and now serves 22 Indian cities.
In an interaction with Devesh Gangal, Country Marketing Manager, Borzo India, he emphasized the company's unique position in the global market. Unlike many competitors that operate in only one or two countries, Borzo boasts a global footprint presence. Saab attributed this rarity to Borzo's agility and ability to leverage its potential in emerging markets. He explained that the company thrives in these markets due to their flexible business laws and a conducive environment for innovation.
Devesh Gangal further elaborated on the company's India strategy. He shared that Borzo initially entered the market by focusing on the SMB segment, where it has become one of the top three players. More recently, Borzo has ventured into the enterprise segment, seeing promising traction. He also highlighted the company's acquisition in India in 2021 as part of its hyper-local growth strategy, aiming to achieve significant growth in both the segments.
In terms of Borzo's delivery portfolio, the company caters to a wide range of items. In the SMB segment, Borzo handles diverse categories such as electronics, apparel, documents, and various e-commerce items. In the enterprise segment, the company focuses on delivering food, groceries, and medication. Borzo's ability to tailor its services to different needs and its extensive network of courier partners give it a competitive edge. As Borzo looks to the future, it envisions achieving 20% electrification of its delivery fleet by the end of the year, aligning with the industry's growing emphasis on environmental sustainability. The company also seeks to improve incentives, benefits and payouts for its delivery partners.
