Bombay Dyeing to partner with Aditya Birla Group – LIVA fabrics
2018 – 2019 Witnesses High Growth
by Suman Gupta
Bombay Dyeing & MFG. Co. Ltd is partnering with Aditya Birla Group – LIVA fabrics whereby its bed sheets and linen are now produced from 100% eco-friendly LIVA fabrics which is 100% biodegradable, skin friendly; combined with a lustrous look and offers unmatched softness. The natural origin of these fibres makes Liva fabrics, a non – pollutant and a 100% environment friendly product. Bombay Dyeing truly believes in ‘going green’ and acting on this cause.
Recently the company has entered into a strategic partnership with Tangerine, and are also introducing a special range of Tangerine products in the home segment with Tangerine TOB (Top of the Bed) and premium bed sheet collection Tangerine range is crafted, designed and delivered with a touch of Bombay Dyeing’s unmistakable stamp of quality.
The inclusion of a holistic global approach towards designs in the home textiles category, adds an incredible edge of class to our collections. This comprehensiveness of international global designs is recognized incessantly from our consumers and partners, all over the world. New international design collection features the work of designers from various countries which is receiving excellent response in the market.
The company has also introduced Café Mural, a collection of designs especially, meant for Gen Z that features illustrative designs of architectural landscape captured in graphic design.
Bombay Dyeing & MFG. Co. Ltd. is now expanding its network of franchises in India with 100 Bombay Dyeing franchises in top 20 Indian cities; the company aims at catering to a much wider audience to help them taste luxury in style.
