Bollywood superstar Ranveer Singh and Astral Pipes are back with their 1st Sindhi film

by Suman Gupta

Mumbai 9^th June : Astral is one of India’s leading and trusted brands in Pipes with a strong nationwide presence. Astral roped in superstar Ranveer Singh as their brand ambassador in 2021 with a high decibel multimedia campaign which was well appreciated. Like last time, Astral now recreates the magic with an unique brand communication campaign titled ‘Dadho Sutho’ (Very Nice) featuring Ranveer Singh showcasing the importance of good quality pipes.

Youth icon Ranveer Singh will be playing a Sindhi character in the film and the film is entirely shot in the Sindhi language to create disruption and memorability. The ‘Dadho Sutho’ campaign is based on the fact that most people spend lavishly on interiors, like lights and other furnishings while making their dream home. But when it comes to pipes, people often end up choosing inferior pipes because of low awareness and lack of knowledge about good piping. Also, the pipes are concealed behind the wall with a no ‘show off’ value, so ignoring the importance of pipes jeopardizes the entire house.

Kairav Engineer, Astral Limited, says ”As a responsible brand, we think we have to educate our consumers about investing in superior quality and long-lasting pipes in their dream homes. The campaign starring Ranveer Singh in a never seen before Sindhi character helps deliver the message of investing in a robust foundation and piping infrastructure for domestic use in an engaging manner, further reinforcing Astral as India’s trusted pipes”

The campaign will be amplified on various mass media platforms reaching out to millions of households across the country. #DadhoSutho

Please find below the links to the TVC Below:

https://www.youtube.com/watch?v=XJQ30KHcAKM

https://www.instagram.com/tv/CekpuvvhVz9/?utm_source=ig_web_copy_link

About Astral Limited : Astral Limited started its operations in 1998 from Ahmedabad, Gujarat by venturing into Polymer Pipes Manufacturing. Right from introducing CPVC piping in India to introducing many innovative piping solutions, Astral Pipes today offers the widest range of pipes and fittings for various applications including specialized products for infrastructure development. Astral also manufactures a wide range of water tanks available in various storage capacities.

Astral entered the Adhesives category in 2014 by acquiring Resinova Chemie Ltd. And the UK-based Seal It Services Ltd. Astral Adhesives manufactures a diversified range of adhesives, sealants, putties, and construction aids. Recently, Astral has forayed into the Faucets and Sanitaryware category as well as in Paints category and poised to introduce a product range to meet different consumer requirements.

Today, Astral is one of the fastest-growing companies in the category of building materials and has been a distinguished brand. Astral deploys best-in-globe technologies and fulfills the emerging needs of millions of houses and adds extra mileage to India’s developing real estate fraternity with the hallmark of unbeaten quality and innovative building materials solutions.