by Suman Gupta
India, August 2019 : Raisin – a contemporary line of fusion wear for the modern women of today, hailing from Surat, has recently signed Bollywood actor Bhumi Pednekar as their brand ambassador. Bhumi is known for her spectacular roles in Dum Laga ke Haisha, Toilet Ek Prem Katha, Shubh Mangal Sawdhan and many others.
Bhumi Pednekar said, “Raisin stands for the new-age Indian girl, someone who is independent; looking for her freedom, fun yet traditional in her essence and that resonates with me completely!”
Founders of Raisin, Mr. Vikash Pacheriwal and Mr. Vishal Pacheriwal said, “We are extremely excited to have Bhumi on board yet again, this time as Brand Ambassador. She resonates the brand in the best way possible. While traditional marketing has been the brands focus and approach Bhumi fits in right as she is loved by entire India.”
Raisin was launched in August 2018 and has been growing massively. The brand is present in more than 160 stores across India and available in metros and mini metros totaling to 57 cities in India. The brand is also present on Amazon and Myntra and sells out of their website http://www.raisinglobal.com . Raisin also has tied up with Central and will be present in 12 cities in India.
Raisin’s contemporary fusion wear line specialises in a variety of products like dresses, kurtas, tunics and gowns crafted from premium fabrics like linen, cotton, georgette, cotton-silk, khadi-silk and muslin. The brand caters to comfortable daily wear for all occasions and offers a wide range of patterns and styles across its collection without repetition or similarities. The recent collection will be Autumn Winter called Khizan, which will feature Bhumi Pednekar as well!
The main objective of the brand is to help connect the consumer directly with the manufacturer and effortlessly fuse classic styles with unique modern designs without compromising on the quality and still keeping it affordable.
About Parvati Fabrics Ltd.: Driven by the unwavering vision of Mr. Dinesh Pacheriwal, Parvati Fabrics Ltd. has emerged as a global fashion brand today. Since its establishment in 1984, Parvati has become a leader in manufacturing, trading across India and in exporting in various countries across the world for high-quality fabrics and designer womens wear. After a successful functioning for over 30 years with determination and desire for innovation, Parvati Fabrics Ltd., changing with the modern times and in efforts to realize the mission to connect manufacturer to have launched their retail brand Raisin. http://www.raisinglobal.com
Social Media Handles
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Facebook:www.facebook.com/raisin.global
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Instagram: www.instagram.com/raisin.global
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Twitter: https://twitter.com/raisinglobal/
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Youtube: https://www.youtube.com/channel/UCtlSubkPPh8fZ0GY96G_1xQ
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Pinterest: https://in.pinterest.com/raisinglobal/
