This first of its kind collaboration brings exciting in-game events and exclusive content for BGMI fans
by Suman Gupta
New Delhi, India, 20th September 2024 – Ushering a significant milestone for both the gaming and the music industry, KRAFTON India is thrilled to announce its latest collaboration for BATTLEGROUNDS MOBILE INDIA (BGMI) with Grammy-winning electronic music legend, Alan Walker. As part of the ‘Be A Hero’ Campaign, BGMI players will be welcomed in the game’s lobby by the Norwegian DJ and music producer’s iconic track ‘Hero’ kickstarting from the 3.4 update which goes live today, creating a first-of-its-kind immersive gaming experience.
The inclusion of Alan Walker’s “Hero” reignited the deep emotional connection players have with his music. Its uplifting message of resilience aligns seamlessly with BGMI’s ethos of overcoming challenges. By reintroducing this fan-favourite track as lobby music, BGMI not only elevates the in-game atmosphere but also rekindles the passion of long-time players, while inspiring both new and veteran users to embrace their inner hero in the battlegrounds. With his powerful music, players will experience the thrill of adventure and self-empowerment, whether chilling in the lobby or diving into intense matches.
Furthermore, as part of this thrilling first time collaboration, players will be treated to in-game events, exclusive content.
Seddharth Merrotra, Head of Business Development at KRAFTON India said “We’re excited to work with Alan Walker to bring not just incredible music, but also a message of empowerment and self-belief to our players. BGMI has always stood for finding your tribe and standing up for yourself in tough situations, and through this collaboration, we want to inspire players to keep fighting and keep believing in their abilities.”
Ahead of his tour in India, Alan Walker said “I’m thrilled to collaborate with BGMI, India’s most loved mobile game and bring my music to such a passionate community. Music and gaming have always been a big part of my life, and I hope my tracks can inspire players to overcome challenges and chase their dreams. This collaboration is a dream come true, and I can’t wait to see how fans connect with it.”
This collaboration between BGMI and Alan Walker marks a new chapter in blending music and gaming, delivering a unique and inspiring experience for players across the country.
Stay tuned for more exciting content and events as BGMI continues to push the boundaries of immersive gameplay.
ABOUT KRAFTON, Inc.: Headquartered in South Korea, KRAFTON, Inc. is dedicated to discovering and publishing captivating games that offer fun and unique experiences. Established in 2007, KRAFTON is home to globally renowned developers that include PUBG STUDIOS, Striking Distance Studios, Unknown Worlds, VECTOR NORTH, Neon Giant, KRAFTON Montréal Studio, Bluehole Studio, RisingWings, 5minlab, Dreamotion, ReLU Games, and Flyway Games. Each studio strives to continuously take on new challenges and leverage innovative technologies. Their goal is to win over more fans by broadening KRAFTON’s platforms and services.
KRAFTON is responsible for premier entertainment properties, including BATTLEGROUNDS MOBILE INDIA (BGMI), Bullet Echo India, Road To Valor: Empires, The Callisto Protocol, NEW STATE MOBILE, Moonbreaker, and TERA. With a passionate and determined team worldwide, KRAFTON is a technology-driven company that boasts world-class capabilities as it seeks to expand its areas of business beyond games to multimedia entertainment and deep learning. KRAFTON, Inc. is committed to enhancing the start-up ecosystem in India; and so far, the company has invested over $170 million in several Indian startups in the field of interactive entertainment, gaming, Esports, and technology. For more information, visit http://www.krafton.com.
