by Suman Gupta
Mumbai, February 28, 2024: Graviss Foods Pvt Ltd is on the brink of a significant achievement as it prepares to inaugurate its 1000th Baskin Robbins store in India and the SAARC region in 2024. With a strategic emphasis on Tier 2 and 3 cities and a concurrent effort to fortify its market presence in key metropolitan centers, this milestone marks a pivotal moment in the company’s expansion journey.
Baskin Robbins’ unwavering focus on innovation has led to a steady stream of new product launches over the past three years, including a range of enticing ice cream cakes and delectable desserts. The brand’s commitment to employment generation is evident, with nearly 4000 individuals directly and indirectly benefiting from its operations. Furthermore, Baskin Robbins has invested Rs 100 crore in a new factory in India in 2022 to meet its demand requirements. In the recent years, the Brand has expanded beyond Parlours and is now available in over 4,000 of the finest Retail outlets across major cities as its gears up to mark its 30-year Journey in India in 2024.
With an extensive presence of over 900 stores across 250+ cities, the brand is strategically leveraging its robust franchise network to drive growth. The company has implemented various initiatives to enhance connections with its expansive franchise network in India and the SAARC region. Additionally, there is a concerted effort to expand the sales force and enhance their skills to deliver elevated customer service in alignment with the brand’s ethos, fostering repeat patronage.
Speaking about the company’s expansion plans, Mr. Vikram Seth, Managing Director, Graviss Foods Pvt Ltd, said, “As India strides towards becoming the world’s third-largest economy by 2030, Baskin Robbins India recognizes the impact of the country’s sustained growth and rising aspirations & affluence. With a commitment to providing high-quality ice creams & desserts in vibrant and convenient locations across the nation, we are happy to aim to reach a major milestone of 1000 stores spread over 270+ cities in the country making BR the largest Ice cream Parlor chain in India. We believe in the power of ice cream to contribute to the nation’s Happiness, economic growth, and job creation.”
Graviss Foods is the Indian Licensee of Inspire Brands for Baskin Robbins and has completed 30 years of operations in India. It has its manufacturing plant near Pune from where it caters to domestic as well as the SAARC region. Besides the ice cream parlour channel, Baskin Robbins is also present in modern trade formats, leading e-commerce platforms as well as leading general trade stores, hotels, restaurants & QSR chains.
About Baskin Robbins: Baskin Robbins entered India in 1993 through a joint venture with the Graviss Group. The first manufacturing plant outside of North America opened near Pune. Offering delicious and gratifying treats in over 250 cities with over 900 parlours, Baskin Robbins is today one of the largest QSR chains in India and the largest in the Ice Cream industry by far. In addition to parlours, you can find Baskin Robbins at over 5000 leading retail (Modern trade, Hypermarkets and General Trade) touch points as well as top notch hospitality, multiplex and airline companies in India. Baskin Robbins also has a leading presence on multiple food aggregator and e- commerce platforms. In addition to India, Graviss also exports Baskin Robbins products to other countries in the SAARC region including Nepal, Srilanka, Maldives etc.
The group is also one of the few manufacturers authorized to manufacture the brand Baskin Robbins for India and other countries around it. For more details please visit http://www.baskinrobbinsindia.com|
